Brand Tone

Empowering & Inspiring, Spiritual & Intuitive, Authentic & Relatable, Supportive & Nurturing, Professional & Clear

Brand Values

• •Empowerment
• •Authenticity
• •Purpose
• •Worthiness
• •Spiritual Growth
• •Feminine Leadership
• •Impact & Contribution
• •Healing

Best Practices

• •Create a Brand Voice Guide: Document key tone words (e.g., empowering, spiritual, authentic, supportive), "words we use" (e.g., magic, soul-led, divine, worthiness), and "words we avoid" (e.g., hustle, grind (unless reframed), overly aggressive or shaming language).
• •Embody the Values: Ensure all copy genuinely reflects Felicia's core values of empowerment, authenticity, purpose, and worthiness. Let these principles guide the messaging.
• •Speak Directly to the Ideal Client: Understand her pains, desires, and aspirations. Use language that resonates deeply with women seeking to overcome self-doubt and build spiritual, impactful businesses. Address them with empathy and understanding.
• •Maintain Authenticity: Share personal anecdotes, lessons learned, and even vulnerabilities (when appropriate) to foster connection and trust. The tone should always feel like it's genuinely Felicia speaking.
• •Review and Refine Regularly: Periodically audit existing copy across all platforms to ensure it remains aligned with the established brand tone and values. As the brand evolves, the voice guide may also need slight refinements. Consistency is key, but so is authentic evolution.

Social Perception

Felicia Murray is perceived by her audience as a knowledgeable and inspiring guide in the realms of feminine empowerment and spiritual business coaching. Clients and followers seem to view her as authentic and genuinely invested in their success and well-being. Her content is seen as valuable for those looking to overcome mindset blocks (like self-doubt and imposter syndrome) and build businesses that align with their spiritual values. The community around her brand appears to be supportive and engaged, resonating with her message of worthiness and purpose. She is seen as an expert in helping women entrepreneurs become more visible and confident in sharing their unique message.

Copy Examples

• •Instagram Post (Inspiring/Empowering): "Stop dimming your light to fit in. The world desperately needs your unique magic. ✨ Isn't it time you unleashed your full, radiant worth? Let's unlock that power together. #WorthyWomanRise #FeminineLeadership #SoulLedBusiness"
• •Email Subject Line (Intrigue/Benefit-driven): "Heal Self-Doubt & Magnetize Your Dream Clients 💖"
• •Email Snippet: "Are you tired of second-guessing your brilliance? Imagine stepping into each day knowing, deep in your soul, that you are worthy of incredible success. My 'Magnetic Messenger' program is designed to help you heal those limiting beliefs and craft a message that calls in your ideal clients with ease and joy. It's time to be seen, heard, and wildly successful."
• •TikTok Video Hook (Relatable/Empowering): "POV: You finally stopped waiting for permission to be powerful. 🔥 Ready to build a business that feels like *you*? Let me show you how. #SpiritualEntrepreneur #ConfidenceBoost #BusinessCoachForWomen"
• •Website Headline (Benefit-Oriented/Spiritual): "Embody Your Worth. Amplify Your Impact. Create a Business That Sets Your Soul on Fire."