Brand Tone

Aspirational, artistic, and friendly

Brand Values

• •Art & Creativity
• •Quality
• •Individuality & Self-Expression
• •Accessibility

Best Practices

• •Lead with "Why," Not Just "What": Instead of just saying "New Prints Available," frame it with emotion and purpose, like "Art to Match Your Mood" or "Bring Your Walls to Life." Connect the product to a feeling or a lifestyle.
• •Use an "Art-First" Vocabulary: Incorporate words like "curate," "gallery," "edition," "vibrant," "texture," and "palette" into your descriptions. This elevates the product from a simple poster to a piece of art.
• •Maintain a Friendly & Approachable Voice: Use contractions (e.g., "you'll" instead of "you will"), ask questions, and use emojis where appropriate. When responding to comments, be personal and warm, reinforcing the friendly small-business feel.
• •Show, Then Tell: Your copy should always complement your strong visuals. Use the copy to tell the story behind the art, explain the quality of the materials, or suggest how it can make the customer feel. For example, alongside a picture of a print, you could write, "Printed on thick, matte archival paper for a gallery-quality finish that lasts."
• •Keep Calls-to-Action Inspiring: Instead of a generic "Shop Now," use more creative and benefit-driven CTAs. Examples include: "Discover Your Next Masterpiece," "Find Your Perfect Print," or "Color Your World."

Social Perception

Trendy, trustworthy, and high-quality independent brand

Copy Examples

• •Art should make you feel something. Let our 'Retro Bloom' print bring a wave of color and nostalgia to your favorite corner. Because your walls deserve to be happy too. ✨ Tap to transform your space.
• •From a simple idea... to a burst of color... to your home. Every Feira Pop print is a piece of our passion. What will you frame?
• •Psst... Your Walls Are Calling For This 🎨
• •Don't Just Decorate. Curate. Explore art prints made with passion. Find your pop of personality.
• •If you had to describe your style in one print, which would it be? 👇 Let us know in the comments! We love seeing which pieces speak to you the most.