Brand Tone

friendly, approachable, enthusiastic, helpful, and authentic

Brand Values

• •Quality
• •Customer Support & Education
• •Accessibility & Inclusivity
• •Authenticity & Transparency
• •Community
• •Sustainability
• •Passion for Plants

Best Practices

• •Know Your Audience, Love Your Audience: Write as if you're talking to a friend who's excited (but maybe a little nervous) about plants. Use relatable language and show empathy for their plant care journey.
• •Be Genuinely Enthusiastic & Positive: Let your passion for plants shine through. Use exclamation points appropriately, share exciting news, and celebrate the joy of plant ownership.
• •Educate and Empower, Don't Intimidate: Offer helpful advice and tips in an accessible way. Break down complex information into easy-to-understand bites. Reassure customers that they *can* be successful plant parents with your support.
• •Inject Personality & Humor (Appropriately): Don't be afraid to be a little playful or use witty wordplay (like "Don't Stop Be-leafin'" or puns related to "Fee" as seen in their YouTube video). Show the human side of the brand.
• •Maintain Authenticity and Transparency: Be honest. If a plant is a bit more demanding, say so, but frame it as a rewarding challenge. Share real customer stories and behind-the-scenes glimpses.

Social Perception

Customers and the public generally perceive feey GmbH very positively. They are seen as a trustworthy and reliable source for healthy houseplants. The brand is praised for its excellent customer service, the high quality of its plants, and the care taken in packaging and shipping.

Copy Examples

• •Instagram Post: "Meet the newest member of your green gang! 🌱 This Fiddle Leaf Fig isn't just a pretty face; it's a statement. A bit dramatic? Maybe. Worth it? Absolutely! We'll even send you a care guide so you two can become best buds. #feeyplants #fiddleleaffig #plantlove #urbanjungle #houseplantclub"
• •Website Product Description (for a beginner-friendly plant): "Scared you'll kill another plant? We've got you! Our Snake Plant is basically indestructible (okay, almost!). It tolerates low light, forgives missed waterings, and still looks cool doing it. Plus, our plant doctor is always here if you have questions. Let's grow your confidence together! 😉 #feey #snakeplant #easycareplants #plantparenthood"
• •Email Newsletter Subject: "🌿 Your plants called... they said they're thirsty for these tips! + NEW ARRIVALS! 🌿 Body Snippet: Hey Plant Friend! Ready to give your green buddies some extra TLC? This week, we're diving deep into the art of watering (it's easier than you think, promise!). Plus, don't miss our stunning new Calatheas – they're real head-turners! #feeyfamily #plantcare #newplants"
• •Facebook Ad: "Tired of a boring WFH setup? 😴 Brighten your space (and your mood!) with a feey plant! We hand-pick the healthiest, happiest plants, pack them with love, and deliver them straight to your door. And yes, we have plants for *every* thumb color! 😉 Shop now and get a little green joy delivered. #feeypflanzen #homeoffice #plantdelivery #officedesign"
• •TikTok Video Idea Caption: "When your feey plant arrives and you realize you're officially a plant parent! 🤩📦🌱 Unboxing joy, easy care tips, and all the good vibes. What plant should we unbox next? #feey #plantunboxing #planttok #happyplants #plantlover"