Brand Tone

Elegant & Luxurious, Romantic & Enchanting, Caring & Customer-Focused, Inspirational

Brand Values

• •Quality Craftsmanship
• •Customer Empowerment & Joy
• •Comfort
• •Elegance & Beauty
• •Tradition & Modernity

Best Practices

• •Develop a Brand Voice Guide: Document key adjectives (e.g., elegant, enchanting, luxurious, caring, empowering), preferred vocabulary (e.g., "gemstone," "masterpiece," "fairytale," "radiance"), and phrases to avoid. Share this with anyone creating content.
• •Focus on "Her" Story: Frame copy around the customer's experience, emotions, and aspirations, particularly for brides (e.g., "Imagine yourself...," "Feel the embrace of..."). Emphasize how the product makes *her* feel.
• •Use Evocative and Sensory Language: Appeal to touch ("soft silk," "gentle caress"), sight ("exquisite shine," "flawless beauty"), and emotion ("joy," "delight," "magic").
• •Maintain Elegance in All Communications: This includes customer service responses, FAQ language, and even return policy explanations. While being clear and direct, infuse the language with politeness and understanding, reflecting the brand's caring nature.
• •Consistent Visual Storytelling: Ensure that the tone of the copy is matched by the brand's visual elements (photography, website design). If the copy speaks of luxury and enchantment, the visuals must reinforce this consistently.

Social Perception

Generally positive, perceived as providing beautiful, high-quality robes perfect for special occasions, especially weddings. The handmade aspect and luxurious feel are frequently praised. Some concerns exist regarding sizing inconsistencies and the returns/exchange process.

Copy Examples

• •Homepage Banner: "Step into Your Fairytale. Discover Féerie Lingerie – where exquisite silk and timeless design unite to make your special moments unforgettable."
• •Product Description (Bridal Robe): "More than a robe, it's the beginning of your 'I do.' Envelop yourself in the luxurious caress of pure silk, meticulously crafted to make you feel like the radiant gemstone you are on your wedding morning. Every stitch whispers elegance, every fold promises comfort."
• •Social Media Post (Instagram - featuring a bride in a robe): "Waking up to forever. ✨ Our Féerie brides deserve to feel nothing less than magical. @[bride's handle] glows in her [Robe Name] robe, a masterpiece of silk and dreams. #FeerieLingerie #BridalMagic #WeddingMorning #SilkRobesOfDistinction"
• •Email Subject Line (for a promotion): "Unlock Your Inner Radiance | A Special Féerie Treat Awaits..."
• •About Us Snippet: "At Féerie Lingerie, we believe every woman is a story of beauty waiting to unfold. We don't just craft robes; we weave enchantment, comfort, and a touch of magic into luxurious silks, designed to celebrate you, especially when it matters most."