Brand Tone

Helpful & Informative, Community-Oriented & Engaging, Value-Driven & Accessible, Innovative & Solution-Oriented, Professional (for SEETEC brand)

Brand Values

• •Craftsmanship
• •Customer Service
• •Innovation
• •Accessibility/Value
• •User-Focus

Best Practices

• •Speak the Creator's Language: Use terminology familiar to filmmakers, videographers, and content creators (e.g., "LUTs," "focus peaking," "multi-cam," "cinematic look"). Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Emphasize Value and Solutions: Consistently highlight how Feelworld products solve common creator problems (e.g., small camera screens, achieving accurate focus, affordable multi-camera streaming) and the value they offer for the price.
• •Maintain a Helpful and Supportive Voice: Position the brand as an enabler. Offer tips, share user successes, and ensure support-related communication is empathetic and solution-focused, reinforcing the stated value of customer service.
• •Incorporate Community and User Stories: Regularly feature user-generated content, testimonials, and case studies. This reinforces the community aspect and provides social proof, making the brand more relatable and trustworthy.
• •Balance Aspiration with Accessibility: While showcasing the professional capabilities of the products, always bring it back to how these features are made accessible and easy to use for a broad range of creators, not just high-end professionals. Reinforce that "pro" results are within reach.

Social Perception

Generally perceived as a provider of good value-for-money equipment, especially for budget-conscious filmmakers, content creators, and those starting. Recognized for packing numerous useful features into their monitors, often comparable to more expensive brands. Improving Reputation.

Copy Examples

• •Headline: Stop Squinting at Your Tiny Screen. Body: Your vision deserves better. Feelworld monitors give you a bigger, brighter, and clearer view of your shot, packed with pro features, without emptying your wallet. See what you've been missing. #Feelworld #FilmmakingGear #BudgetFilmmaking
• •Headline: Nail Your Focus, Every Time. Body: Blurry footage is a filmmaker's nightmare. Our monitors with crisp displays and intuitive focus peaking tools help you nail critical focus, so your story always looks its best. Focus on what matters. #ContentCreator #Videography #FocusPeaking #FeelworldMonitor
• •Headline: Your All-in-One Streaming Sidekick. Body: From multi-cam setups to seamless transitions, the Feelworld L4 switcher with its large touchscreen makes live streaming a breeze. Engage your audience like never before, without the tech headache. Go live with confidence! #LiveStreaming #VideoSwitcher #FeelworldL4 #TechMadeEasy
• •Headline: Built for Creators, By Creators (Inspired by You!). Body: We love seeing what YOU create with Feelworld gear! Tag us in your setups and behind-the-scenes shots. Your passion fuels our innovation to bring you the tools you need to tell your stories. Join the #FeelworldFamily. #UserGeneratedContent #CommunityLove #VideoProduction
• •Headline: Pro Features Don't Need a Pro Price Tag. Body: Get access to 3D LUTs, histograms, vectorscopes, and more with Feelworld monitors. Elevate your production quality and achieve the cinematic look you're after, affordably. Level up your visuals! #IndieFilm #CameraMonitor #FeelworldFeatures