Brand Tone

Aspirational, romantic, and whimsical, communicated through a soft, dreamy, and highly visual aesthetic. Language is consistently positive, using words like "dreamy," "magic," "stunning," and "beautiful." Communication is personal and heartfelt, connecting emotionally by associating arrangements with special life moments. On social media, the tone is engaging and community-focused, friendly, and approachable.

Brand Values

• •Artistic Passion and Bespoke Creation
• •Quality and Excellence
• •Emotional Connection
• •Service and Attention to Detail

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with the feeling or the moment (e.g., "celebrate your forever love," "a little sunshine for their desk"). Follow up with the specific, high-quality details of the flowers and design.
• •Use a Whimsical & Romantic Vocabulary: Consistently use words like dreamy, magical, bespoke, curated, stunning, radiant, whispering, artful, enchanting, and timeless to reinforce the brand's romantic and aspirational tone.
• •Show, Don't Just Tell, on Social Media: Continue prioritizing high-quality visuals. Use captions to tell the story behind the arrangement amwho it was for, the occasion, or the inspiration. This adds a personal layer to the aspirational visuals.
• •Engage Like a Friend: In social media comments and direct messages, maintain a warm, approachable, and personal tone. Use emojis like and to add personality and warmth that aligns with the visual brand.
• •Center the Customer's Story: Frame the product not just as a bouquet, but as a part of the customer's life. Use phrases like "your special day," "bring your vision to life," and "a bouquet that tells your story" to make the experience feel personal and bespoke.

Social Perception

Overwhelmingly positive, with customers praising high-quality, beautiful, and long-lasting arrangements. Excellent, professional, and punctual customer service is noted, showing florists' passion. The brand is strongly associated with making significant life events, especially weddings, perfect and memorable.

Copy Examples

• •From a dream in her heart to a vision in bloom. ✨ We had the honor of bringing this magical wedding story to life with timeless whites and whispering greens. Every petal placed with love, for a day that will be remembered forever. #FeelingFloral #MelbourneWedding #BridalBouquet #WeddingFlowers
• •Hello, Spring! Our new collection is a riot of color and life, freshly picked to bring the magic of the season into your home. Let's create something beautiful together. #FloralMagic #SpringBlooms #MelbourneFlorist
• •A little bit of chaos and a whole lot of love at FF HQ today! Watch as we turn these beautiful, fresh blooms into a special surprise for one lucky person. Who do you think they're for? #FlowerDesign #FloristLife #Melbourne #SurpriseDelivery
• •Capture the feeling of a new day. 'The Sunrise' bouquet is a radiant symphony of golden ranunculus, soft peach roses, and vibrant orange tulips. It's more than a gift; it's a burst of joy, a warm hug, a perfect way to say 'I'm thinking of you.' #ArtisanFlowers #HandTiedBouquet #SameDayDelivery
• •For the one who made everything beautiful. This Mother's Day, say thank you with a work of art from Feeling Floral. Our curated collection is designed to feel as special and unique as she is. Order now for guaranteed delivery. #MothersDay #ThankYouMom #LuxuryFlowers