Brand Tone

Approachable and Friendly, Positive and Uplifting, Educational and Informative, Trustworthy and Reassuring, Modern and Vibrant

Brand Values

• •Wellness and Health
• •Natural Ingredients & Quality
• •Efficacy and Science-Backed Formulas
• •Palatability and Enjoyment
• •Self-Love and Empowerment
• •Transparency
• •Customer-Centricity

Best Practices

• •Embrace 'Güd' Language (Sparingly and Authentically): Continue using 'güd' and other playful, positive language where appropriate, but ensure it doesn't feel forced or unprofessional, especially in more informative pieces. Maintain a balance between approachability and credibility.
• •Prioritize Positivity and Empowerment: Frame copy around the positive outcomes and feelings the products enable (e.g., 'unlock your potential,' 'find your calm,' 'feel empowered'). Focus on solutions and benefits rather than just problems.
• •Educate with Clarity and Simplicity: When explaining scientific backing or ingredient benefits, use clear, concise language that is easy for the average consumer to understand. Avoid overly technical jargon.
• •Maintain a Conversational and Engaging Voice: Write as if you're talking to a friend – warm, understanding, and enthusiastic. Ask questions, use contractions, and directly address the reader ('ü' can be used sparingly as per their current 'About Us' page style).
• •Be Visually Consistent with Tone: Ensure that the visuals (images, videos, graphics) accompanying the copy align with the friendly, natural, and uplifting tone of the brand. This synergy reinforces the overall message.

Social Perception

Effective Products, High Quality and Trustworthy, Good Taste and Convenience, Positive Brand Interaction, The 'Best Mushroom Gummies of 2025' accolade from The Independent likely enhances their credibility and positive perception among a wider audience.

Copy Examples

• •Instagram Post (Image: Person smiling, holding a Feel Güd gummy bottle in a bright, natural setting): Unlock your daily dose of 'güdness'! ✨ Our tasty gummies are packed with nature's best to help you focus, energize, and find your calm. Ready to feel your best, effortlessly? #FeelGud #WellnessJourney #NaturalSupplements #MushroomGummies #Ashwagandha
• •Facebook Ad (Carousel showcasing different benefits): Tired of brain fog? Stressed out? Meet your new wellness ritual! 👋 Feel Güd gummies make self-care simple and delicious. Swipe to see how our science-backed mushroom and ashwagandha blends can help you thrive. Learn more and start feeling güd! [Link to website] #FeelGoodDaily #VeganWellness #UKSupplements #FocusBoost #StressRelief
• •Email Newsletter Subject Line: Your Daily Drop of Sunshine ☀️ Inside: Tips for a More Energetic You! Hey [Customer Name], We believe wellness shouldn't be a chore, it should be a treat! That's why we created Feel Güd gummies – the yummiest way to support your body and mind. Packed with powerful, natural ingredients, they’re your little secret to conquering the day. Discover the güdness: [Link to Shop] To your health, The Feel Güd Team
• •TikTok Video Script (Upbeat music, quick cuts showing someone easily taking gummies, then feeling energetic/focused): (Text on screen: Powders? 👎 Capsules? 😩 Gummies? YES! 😍) Level up your wellness game without the fuss! Our Feel Güd gummies are delish, effective & make you feel amazing. Science-backed, naturally. 😉 #WellnessMadeEasy #GummyGoodness #UKMade #ItsFeelGud #SupplementHack
• •Product Page Snippet (for Mushroom Gummies): Ready to unleash your brain's potential and sail through your day with sustained energy? Our Mushroom Gummies are your delicious daily allies! Formulated by nutritionists with a potent blend of Lion's Mane, Cordyceps, Chaga, and Reishi, these little powerhouses help sharpen focus, boost vitality, and support your immunity. All natural, vegan, and oh-so-güd!