Brand Tone

Approachable and Friendly, Informative and Educational, Passionate and Youthful, Conscious and Responsible

Brand Values

• •Foot Health & Natural Movement
• •Sustainability & Environmental Responsibility
• •Fairness & Transparency
• •Style & Accessibility
• •Community Engagement
• •Quality & Comfort

Best Practices

• •Stay True to Your "Why": Always circle back to the core reasons Feelgrounds was founded – promoting natural foot health, style, and sustainability. Let this passion shine through in an approachable way.
• •Use "You-Focused" Language: Address the customer directly and focus on the benefits *they* will experience (e.g., "Your toes will thank you," "Experience the freedom"). This makes the copy more engaging and friendly.
• •Be Transparent and Honest: Clearly communicate about materials (vegan, recycled), manufacturing practices (fair labor), and product features (benefits of barefoot design). If there are improvements (like new sole materials), share that journey. This builds trust and aligns with the conscious aspect of the brand.
• •Keep it Simple and Clear: While informative, avoid overly technical jargon. Explain the benefits of features like "zero-drop" or "wide toe box" in a way that's easy for everyone to understand. This maintains an accessible and friendly tone.
• •Embrace the Community Vibe: Reflect the brand's value of community engagement in your copy. Use inviting language, ask questions, and encourage interaction. Highlight customer experiences (with permission) to build social proof and a sense of belonging.

Social Perception

Customers generally perceive Feelgrounds shoes as very comfortable, lightweight, and stylish, often highlighting the wide toe box as a major benefit. Many appreciate that the shoes don't look like typical "barefoot" shoes and can be worn in various settings. The brand's commitment to vegan materials and sustainability is a significant draw for many consumers. Feelgrounds is recognized as a newer but rapidly growing player in the barefoot shoe market, known for making these types of shoes more mainstream.

Copy Examples

• •Headline: Step Into Freedom. Feel the Ground, Love Your Shoes. Body: Tired of shoes that pinch and squeeze? Our barefoot-inspired designs give your toes room to spread and your feet the freedom to move naturally. Crafted with sustainable, vegan materials, because we believe happy feet shouldn't cost the Earth. Discover the Feelgrounds difference today!
• •Headline: Barefoot Feel. Everyday Style. No Compromises. Body: Who says healthy feet can't look good? At Feelgrounds, we're making barefoot shoes cool. Experience the incredible comfort of a wide toe box and flexible sole, all wrapped up in a style you'll love to wear everywhere. Join the movement!
• •Headline: Good for Your Feet. Good for the Planet. Body: We’re passionate about two things: natural foot movement and a healthier planet. That’s why our shoes are 100% vegan and made with recycled materials whenever possible. Walk comfortably and consciously with Feelgrounds.
• •Headline: From a Knee Ache to a Movement: Why We Believe in Barefoot. Body: Our founder discovered the power of barefoot shoes after struggling with knee pain. Now, we're on a mission to share that freedom and comfort with you. Our shoes are designed to let your feet function as nature intended, promoting better posture and strength. Ready to feel the difference?
• •Headline: Your Toes Will Thank You. (Seriously.) Body: Imagine shoes that actually fit the shape of your feet. Sounds simple, right? Our wide toe box lets your toes splay naturally, providing unbeatable comfort and balance. Plus, they’re stylish enough for any adventure life throws your way. Give your feet the space they deserve!