Brand Tone

Aspirational & Lifestyle-Oriented, Promotional & Direct, Customer-Focused & Friendly, Informative & Benefit-Driven, Enthusiastic & Positive

Brand Values

• •Quality & Design
• •Customer Satisfaction
• •Wellness & Relaxation
• •Creating Experiences
• •Accessibility (through promotions)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., aspirational, friendly, promotional), including approved vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Always Prioritize Benefits over Just Features: While mentioning quality and design is important, always link these features back to how they benefit the customer (e.g., "energy-efficient design *saves you money and is kind to the planet*," "ergonomic seating *ensures maximum comfort*").
• •Use Storytelling and Customer Spotlights: Share real customer experiences (with permission) and visuals. This reinforces the aspirational and lifestyle aspects of the brand and builds social proof in a friendly, relatable way.
• •Maintain a Consistent Visual Identity: Ensure that the tone of the copy is complemented by the visuals used across all platforms. Luxurious and relaxing copy should be paired with high-quality, aesthetically pleasing images and videos.
• •Review and Adapt Regularly: Periodically review your content and customer interactions. Is the tone still resonating? Are there new ways to express your brand values? Be open to refining your approach based on customer feedback and evolving market trends, while staying true to your core identity.

Social Perception

Provider of Luxury/Leisure Products, Focused on Home Improvement & Lifestyle Enhancement, Engaged with Customers (on social media), Dependent on Product Performance and Service, Local Presence (Lincolnshire)

Copy Examples

• •Headline: Escape the Everyday. Discover Your Personal Oasis. Body: Imagine sinking into the warm, bubbling embrace of your very own Feel Good UK hot tub. Quality craftsmanship, innovative design, and ultimate relaxation await. Visit our Lincolnshire showroom or explore our range online. Your sanctuary is closer than you think. #FeelGoodUK #HotTubHeaven #RelaxationStation
• •Headline: ✨ This Weekend Only! Unwind & Save! ✨ Body: Don't miss our exclusive weekend sale on selected swim spas! Perfect for fitness, family fun, or pure hydrotherapy bliss. Experience the Feel Good UK difference – leading in design and efficiency. DM us for details or tap to shop!
• •Headline: From Our Family to Yours: Making Dream Backyards a Reality. Body: We love seeing the joy our hot tubs and saunas bring to your homes! ❤️ Check out this stunning installation for the Smith family – ready for years of relaxation and memories. What does your dream Feel Good UK setup look like? Share with #MyFeelGoodSpace!
• •Headline: Invest in Your Wellbeing. Body: More than just a hot tub, it's a daily ritual of calm. Our saunas and spas are designed for your ultimate wellness, helping you de-stress, rejuvenate, and feel your best. Discover the health benefits and superior quality of Feel Good UK.
• •Headline: Quality That Speaks Volumes. Efficiency That Saves. Body: At Feel Good UK, we don't just build hot tubs; we craft experiences. Our commitment to leading quality, innovative design, and energy efficiency means you can relax knowing you've chosen the best. Learn more about our advanced features on our website (link in bio!).