Brand Tone

friendly, approachable, enthusiastic, and community-focused

Brand Values

• •Guaranteed Happily Ever Afters
• •Escapism and Adventure
• •Character-Driven Storytelling
• •Community and Connection
• •Passion for Storytelling
• •Family and Relationships

Best Practices

• •Always Promise the Positive: Ensure that messaging, especially around book outcomes, reinforces the "happily ever after" and "feel-good" promise.
• •Be Approachable and Personal: Use a conversational and friendly tone. Don't be afraid to share small, relatable insights into the writing process or reading life. Address the audience directly (e.g., using "you," "we").
• •Foster Community: Ask questions, encourage interaction, and respond to comments to build a sense of belonging among readers. Highlight reader experiences when appropriate.
• •Emphasize Escapism and Emotion: Use evocative language that highlights the emotional journey and the ability of the stories to transport readers to new worlds and provide an enjoyable escape.
• •Stay True to the "Sweet & Steamy" Balance: While the books may have steamy content, the overall brand communication should lean towards the "sweet," warm, and inviting aspects, ensuring the "feel-good" element remains paramount in overarching brand messaging.

Social Perception

Customers and the general public perceive "Feel-Good Reads" (and by extension, Robbie Cox's books) as a source of enjoyable, romantic, and often steamy paranormal romance novels. Readers appreciate the "happily ever after" guarantee and the engaging, character-driven stories. Reviews often highlight the ability of the author to create real-seeming characters, even paranormal ones, and build anticipation. Readers express enthusiasm for new releases and series. The author is seen as approachable and interactive, fostering a loyal readership. There's an appreciation for the blend of romance, suspense, and paranormal elements. Some reviews mention the creativity and originality of the worlds and characters. The author is also noted for being a male writer in a predominantly female-led genre, with compliments on the lifelike portrayal of female characters.

Copy Examples

• •New Release Post: "Escape into a world where love conquers all! ❤️‍🔥 My new release, [Book Title], is here to sweep you off your feet with [mention 1-2 key elements like 'sizzling chemistry,' 'a magical twist,' or 'heart-pounding suspense']. Guaranteed to leave you with a smile and a warm heart. Grab your happily ever after today! #FeelGoodReads #RobbieCoxAuthor #NewRomance #ParanormalRomance"
• •Reader Engagement Question: "Coffee or tea while you dive into a feel-good read? ☕📚 Let me know your go-to comfort combo for a cozy reading session! I love hearing about your reading rituals. #BookLovers #ReadingCommunity #HappilyEverAfter"
• •Behind-the-Scenes/Author Insight: "Just spent the afternoon wrestling with a particularly stubborn (but oh-so-charming) new character for the next book! 😉 Sometimes these heroes and heroines have a mind of their own. Who's your favorite character of mine that surprised you? #AmWriting #AuthorLife #FeelGoodStories #Storyteller"
• •Series Promotion: "Ready to fall in love all over again? 🥰 The [Series Name] series delivers all the sweet, steamy, and heartwarming moments you crave. Journey with [mention character types or themes] and find your next favorite escape. Start with [Book 1 Title] and get lost in the magic! #RomanceSeries #BingeRead #FeelGoodReadsGuaranteed"
• •Holiday/Themed Post: "Wishing you a day filled with love, laughter, and plenty of feel-good moments! ✨ Whether you're spending it with loved ones or lost in a great book (hopefully one of mine! 😉), may your day sparkle. #Happy[Holiday] #SpreadLove #FeelGoodVibes"