Brand Tone

Vibrant & Creative, Inspiring & Enabling, Approachable & Helpful, Quality-Conscious & Modern

Brand Values

• •Variety & Selection
• •Quality
• •Customer Satisfaction
• •Creativity & Inspiration
• •Accessibility

Best Practices

• •Use Vibrant and Evocative Language: Incorporate words that appeal to the senses, especially touch and sight (e.g., "shimmer," "soft," "bold," "textured," "lustrous"). Describe how the fabrics feel and the emotions they can evoke.
• •Focus on Inspiration and Possibility: Frame copy around what customers *can do* with the fabrics. Use questions and encouraging statements to spark creativity.
• •Highlight Quality and Unique Selling Points: Consistently mention the variety, the quality of materials, "USA Made" aspects where applicable, and the unique nature of many of their prints and fabric types.
• •Maintain an Enthusiastic and Approachable Voice: Sound genuinely excited about the products and helpful to the customer. Avoid overly technical jargon unless explaining specific fabric properties clearly.
• •Ensure Visuals and Text are Aligned: The vibrant and creative tone in the copy should be matched by high-quality, inspiring images and videos of the fabrics, ideally showcasing them in use or highlighting their unique textures and patterns.

Social Perception

Positive among direct customers, Seen as a source for unique and specialty fabrics, Reliable for online fabric purchasing, Engaging for a niche community

Copy Examples

• •Headline: Unleash Your Vision. Thousands of Textures, Infinite Possibilities. Body: Dive into a world of color, shimmer, and unparalleled quality with FEEL FABRICS. From bold prints to luxurious solids, find the perfect material to bring your most imaginative projects to life. What will you create today?
• •Social Media Post (with an image of a vibrant, unique fabric): Stop scrolling, start creating! ✨ This [Fabric Name, e.g., Psychedelic Swirl Spandex] is calling your name. Imagine the possibilities – statement leggings, a show-stopping dress, or a unique craft project. Quality you can feel, designs that inspire. Shop link in bio! #FeelFabrics #FabricInspiration #DIYFashion #UniqueTextiles #SewingProjects
• •Email Subject: Don't Just Make It, FEEL It. ✨ New Arrivals + Free Shipping! Body: At FEEL FABRICS, we believe the right fabric can transform a good idea into something truly sensational. Explore our latest collection of [mention a specific category, e.g., dazzling holographic fabrics or soft-touch spandex prints], all curated for their exceptional quality and vibrant designs. Plus, enjoy free shipping on all items for a limited time! [Link to New Arrivals]
• •Product Description Snippet (for a specific fabric): Experience the difference with our [Fabric Name]. More than just a pattern, it's an invitation to create. This [adjective, e.g., buttery-soft] [fabric type, e.g., 4-way stretch milliskin] offers [benefit, e.g., incredible comfort and flexibility], making it perfect for [use case, e.g., dancewear, activewear, or statement fashion pieces]. Shipped from NYC, crafted for your creativity.
• •Website Banner: FEEL FABRICS: Where Quality Meets Your Imagination. Over 7000+ Unique Designs.