Brand Tone

Elegant & Sophisticated, Comfort-Oriented & Approachable, Conscious & Creative, Appreciative & Customer-Focused

Brand Values

• •Comfort and Quality
• •Urban Elegance
• •Sustainability & Eco-consciousness
• •Creativity & Visual Storytelling
• •Versatility
• •Customer Satisfaction

Best Practices

• •Highlight the use of sustainable materials and ethical production practices.
• •Focus on the comfort and feel of the clothing.
• •Showcase the versatility of the designs and how they can be styled for different occasions.
• •Use elegant and sophisticated language to describe the designs.
• •Incorporate customer testimonials to build trust and credibility.

Social Perception

Positive, Trusted for Quality & Fit, Stylish & Unique, Good Value, Authentic

Copy Examples

• •Feel the difference with our sustainably crafted dresses, designed for urban elegance and all-day comfort.
• •Discover versatile silhouettes that embrace every body type. Crafted with soft, high-quality fabrics.
• •Experience the art of slow fashion. Shop our collection of timeless pieces.
• •From handloom fabrics to unique asymmetric cuts, each piece tells a story of creativity and consciousness.
• •"I love the soft fabric and great fit! The brand name 'Feel' is perfect for the kind of clothes they sell."