Brand Tone

Relatable and Empathetic, Authentic and Transparent, Encouraging and Supportive, Natural and Holistic, Slightly Edgy/Playful but Trustworthy, Community-Focused

Brand Values

• •Natural Wellness
• •Effectiveness
• •Transparency
• •Self-Care/Ritual
• •Authenticity
• •Sustainability & Ethics
• •Community

Best Practices

• •Continuously use relatable and empathetic phrases that acknowledge the customer's pain points, like "Being Sore Sucks!" or "SORE FROM LIFE™?". Avoid overly technical jargon.
• •Always be upfront about ingredients, the "why" behind the brand, and product benefits. Share real stories and testimonials.
• •Consistently highlight the use of simple, high-quality, vegan, and organic ingredients as a core differentiator and value.
• •Frame product use not just as a solution to a problem, but as an empowering act of self-care and a beneficial ritual.
• •While the brand has an approachable, slightly edgy side (e.g., "It friggin' worked!"), ensure the copy always reinforces trust through a commitment to quality, effectiveness, and natural solutions.

Social Perception

Trusted Source for Natural Pain Relief, High-Quality Products, Effective Alternative, Relatable and Authentic Brand, Associated with Active Lifestyles, Positive and Supportive Community

Copy Examples

• •Headline: Tired of Tough Workouts Turning into Tougher Mornings? Body: We get it. "Being Sore Sucks!" That's why we created Mad Ritual. Our organic CBD relief rubs are packed with nature's best to help your muscles recover faster, so you can get back to doing what you love, naturally. Ditch the doubt, embrace the ritual. #FeelBetterNaturally #MadRitualRecovery Call to Action: Shop Relief Rubs
• •Headline: Your Daily Grind Doesn't Have to Be a Pain. Body: From chasing deadlines to chasing kids, life can leave you feeling sore. At Mad Ritual, we believe in the power of simple, organic ingredients to bring you real relief. Our CBD balms are your little tin of TLC, ready whenever and wherever you need it. "SORE FROM LIFE™?" We've got you. Call to Action: Discover Your Ritual
• •Headline: Meet Your New Nightstand Hero. Body: Unwind, release, and recharge. Mad Ritual’s Lavender + Frankincense CBD Relief Rub is more than just a balm; it’s your invitation to a soothing nightly ritual. Let the calming botanicals and pure CBD melt away tension, so you can wake up refreshed and ready. Because feeling good shouldn't be complicated. Call to Action: Relax with Mad Ritual
• •Headline: Real Ingredients. Real Relief. That's Our Promise. Body: No weird stuff, no unpronounceable chemicals. Just organic shea butter, powerful broad-spectrum CBD, and carefully selected essential oils. We started Mad Ritual because we were tired of "ineffective recovery products" with "potential negative side effects." Now, it's your turn to feel the difference. Call to Action: See Our Ingredients
• •Headline: Join the Ritual. Share the Relief. Body: You’re not alone in seeking natural ways to feel better. Our community of Mad Ritual believers knows that taking care of yourself is key. Loved by athletes, yogis, and anyone who's ever felt "Sore AF," our CBD topicals are made for real life. Try it, love it, and tell us your story! #MadRitual #NaturalRelief Call to Action: Explore Best Sellers