Brand Tone

Calm & Soothing, Aspirational & Wellness-Oriented, Modern & Clean, Helpful & Informative, Friendly & Approachable

Brand Values

• •Well-being
• •Quality
• •Simplicity & Ease of Use
• •Aesthetics & Home Comfort
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Calm, Aspirational, Wellness-Oriented, Modern, Helpful, Friendly) with specific examples of "do's and don'ts" for language, sentence structure, and vocabulary.
• •Focus on Benefits, Not Just Features: Always translate product features (e.g., "ultrasonic technology") into tangible benefits for the customer (e.g., "quietly disperses a fine, cool mist for undisturbed sleep").
• •Use Sensory Language: Since the product impacts ambiance and well-being, use words that evoke feelings of calm, comfort, freshness, and tranquility (e.g., "gentle mist," "soothing aroma," "serene atmosphere," "whisper-quiet").
• •Maintain Visual & Textual Harmony: Ensure the copy on the website, social media, and ads aligns with the visual style (clean, modern, serene). The words should feel like they belong with the images.
• •Be Consistent Across All Platforms: While the style might adapt slightly for different platforms (e.g., more informal on TikTok), the core brand tone and values should remain consistent. A customer should have a similar feeling and understanding of the brand whether they visit the website or see an Instagram post. Regularly review content across all channels for consistency.

Social Perception

Customers likely perceive FeelAir as a stylish and effective solution for improving air quality and enhancing their home ambiance. The focus on wellness and sleep resonates with current lifestyle trends. Niche. Trust. Community Aspect

Copy Examples

• •Headline (Website/Ad): "Breathe Deeper. Sleep Better. Live Well. Discover FeelAir."
• •Instagram Caption: "Transform your space into a sanctuary of calm. ☁️ Our FeelAir diffuser gently mists your favorite essential oils, helping you unwind after a long day and drift into a peaceful sleep. What's your go-to scent for relaxation? #FeelAir #HomeWellness #Aromatherapy #SelfCareEvening #Quietude"
• •Product Description Snippet: "More than just a humidifier, FeelAir is your partner in creating a healthier, more comfortable home. Its ultrasonic technology quietly disperses a fine, cool mist, combating dry air while allowing you to infuse your surroundings with therapeutic aromas. Elevate your everyday."
• •Facebook Ad Copy: "Tired of dry air affecting your skin and sleep? The FeelAir humidifier adds essential moisture back into your environment, paired with the calming benefits of aromatherapy. ✨ Click to learn how you can create your perfect atmosphere. #BreatheEasy #HealthyHome #SleepSolutions #FeelAirWellness"
• •TikTok Video Idea (Overlay Text): *(Scene: Person looking tired in a dull room)* Text: "Struggling to unwind?" *(Scene: Person turns on FeelAir, room looks cozier, mist visible)* Text: "Add FeelAir. Add Calm." *(Scene: Person smiling, relaxed)* Text: "Your nightly ritual, upgraded. #TryFeelAir #EveningRoutine #ChillVibes"