Brand Tone

Modern & Trendy, Confident & Expressive, Direct & Simple

Brand Values

• •Self-Expression & Individuality
• •Comfort & Style
• •Quality
• •Authenticity/Relatability
• •Local Pride

Best Practices

• •Emphasize key themes consistently: Weave in recurring brand values and collection concepts (like self-expression, detox, individuality, quality) across all platforms, from product descriptions to social media posts.
• •Use a mix of English and Arabic hashtags to cater to both local and international audiences.
• •Highlight the Saudi Arabian origin (#براند_سعودي) to foster local pride and authenticity.
• •Showcase the aesthetic appeal of clothing through high-quality visuals on Instagram and TikTok.
• •Maintain a modern & trendy tone by aligning with current streetwear fashion trends.

Social Perception

Visually driven, Limited Mainstream Visibility (currently), Authenticity/Relatability (implied)

Copy Examples

• •Feedz Detox Tee
• •Feedz Renew Your Soul Tee
• •Self-Conscious Shirt
• •Stay Weird Hoodie
• •Ditch Toxic people