Brand Tone

Motivational, Authentic, Direct, and Energetic

Brand Values

• •Health & Wellness
• •Transparency & Honesty
• •Effectiveness & Quality
• •Empowerment & Motivation
• •Affordability
• •Giving Back

Best Practices

• •Channel Ryback's Voice (Authentically): Use direct, strong, and motivational language. Incorporate catchphrases like "Feed Me More," "Stay Hungry," and "It's Feeding Time" naturally where appropriate. Avoid overly corporate or watered-down messaging.
• •Emphasize Transparency and Honesty: Be upfront about ingredients and the brand's philosophy. Don't shy away from contrasting the brand with negative industry practices, but do so constructively, focusing on FMMN's positive differentiators.
• •Focus on Action and Results: Use active verbs and speak directly to the customer's goals and aspirations (e.g., "crush your workouts," "unleash your potential," "achieve your peak").
• •Maintain High Energy: Keep the language dynamic and engaging. Even informational content should have an undercurrent of the brand's energetic spirit, avoiding dry or overly technical jargon unless clearly explaining an ingredient's benefit.
• •Be Consistent Across All Platforms: While the style might adapt slightly (e.g., TikTok being more raw than an email newsletter), the core tone – motivational, authentic, direct, and energetic – should remain recognizable. Ensure all copy aligns with the established values of health, transparency, and empowerment.

Social Perception

Largely perceived through the lens of its founder, Ryback Reeves. Positive perception includes being viewed as trustworthy and aligned with his persona. Some mixed perception regarding taste and pricing. Brand identity is linked to Ryback.

Copy Examples

• •Headline: TIRED OF THE HYPE? SO ARE WE. Body: You bust your ass in the gym. You demand real results. Feed Me More Nutrition cuts through the B.S. with clean, powerful supplements that actually work. No artificial junk, no fake promises. Just fuel for your hunger. What are you waiting for? #FeedMeMore #RealSupplementsRealResults
• •Social Media Post (Image: Product with someone working out intensely): Text: Don't just show up. DOMINATE. Wake Up Unlimited Energy is formulated for those who refuse to settle. Clean energy, sharp focus, zero crash. It's time to unleash The Big Guy (or Gal!) within. #StayHungry #UnlimitedEnergy #TrainHarder
• •Product Description Snippet (for The Big Guy Testosterone Booster): Listen, we get it. You want to feel your best, in and out of the gym. "The Big Guy" Natural Testosterone Booster is made with proven, natural ingredients to support your vitality, strength, and drive. No fillers, no secrets – just honest support for the modern man. #TheBigGuy #NaturalPerformance #OwnYourPrime
• •Email Subject Line: Stop Snacking on Average. It's Feeding Time! Email Body Excerpt: Ryback here. I built Feed Me More Nutrition because I was sick of the garbage in most supplements. You deserve premium fuel without the sky-high prices or hidden nasties. Ready to get serious? #FeedYourMuscles #HonestNutrition
• •Website Banner: REAL INGREDIENTS. REAL RESULTS. FEED ME MORE. Sub-text: Naturally sweetened, powerfully formulated. Fuel your ambition.