Brand Tone

Technical & Innovative, Performance-Oriented & Confident, Direct & Benefit-Driven, Slightly Unconventional/Disruptive

Brand Values

• •Enhanced Performance
• •Innovation & Superior Engineering
• •Feel & Feedback
• •Quality & Durability
• •Problem Solving

Best Practices

• •Connect features to direct improvements in the golfer's game (e.g., "sink more putts," "master distance control").
• •Use terms like "aircraft-grade aluminum" for credibility, but always bring it back to the on-course advantage.
• •Emphasize the unique all-metal design and its benefits to feel and stability.
• •Highlight the immediate and tangible improvements in feel and stability.
• •Use unconventional and intriguing messaging to position the brand as a forward-thinking solution for serious golfers looking for a competitive edge.

Social Perception

Positive for Early Adopters/Niche Users, Intriguing/Curiosity-Provoking, Credibility through Design, High-Quality reputation from parent company (Feedback Sports)

Copy Examples

• •It's not just a grip, it's a revelation.
• •Feel the green, master your distance, and drain more putts.
• •Feel the "tunk" of a perfect putt like never before.
• •Its unique all-metal design delivers immediate, tangible improvements to feel and stability, helping you adapt faster and putt with undeniable confidence.
• •That distinct sound and unparalleled feedback translate to superior distance control and a more consistent stroke.