Brand Tone

Informative and Tech-Oriented, Enthusiastic and Lifestyle-Focused, Customer-Centric and Reassuring, Value-Driven

Brand Values

• •Sustainability & Eco-Friendliness
• •Innovation & Technology
• •Flexibility & Freedom
• •Quality & Durability
• •Accessibility & Affordability
• •Customer Satisfaction

Best Practices

• •Lead with Benefits, Support with Features: Start by highlighting the freedom, convenience, or fun (the "joy") the scooter brings, then follow up with the specific features (e.g., "Up to 100km range for worry-free travel").
• •Emphasize Eco-Consciousness: Consistently weave in the message of sustainability and zero emissions to appeal to environmentally aware consumers.
• •Use Clear and Accessible Language for Tech Specs: While highlighting innovation, explain technical details in a way that is easy for the average consumer to understand their benefits (e.g., "Dual suspension for a smoother ride on any terrain").
• •Incorporate Social Proof: Use phrases that allude to customer satisfaction or community, like "Join thousands of happy riders," or directly use positive review snippets (with permission) to build trust and reflect positive social perception.
• •Maintain a Confident and Reassuring Voice: When discussing aspects like warranty, after-sales service, or product durability, use language that conveys reliability and support to build customer confidence.

Social Perception

Positive product performance, good value for money, responsive customer service, growing brand recognition, active community.

Copy Examples

• •Headline: Unleash Your Commute: Experience the Joyor S10-S. Body: Tired of traffic? The Joyor S10-S combines thrilling dual-motor power with a remarkable up to 70km range. Conquer hills and city streets with ease, all while enjoying an eco-friendly ride. Discover freedom on two wheels – great value, zero emissions.
• •Headline: Joyor Y8-S: Your City, Reimagined. Body: Navigate the urban landscape like never before. The German ABE certified Joyor Y8-S offers up to 100km of reliable, smooth riding. Innovative design meets sustainable transport. Ride smarter, not harder.
• •Headline: Quality You Can Feel, Prices You'll Love. Body: At Joyor, we believe everyone deserves efficient, green transportation. That's why our electric scooters are built for durability and performance, without breaking the bank. Explore our range and find your perfect ride today!
• •Headline: More Than Just a Scooter. It's a Joyor. Body: From powerful acceleration to smart, foldable designs, every Joyor is engineered for your lifestyle. Join a growing community choosing sustainable innovation and the pure fun of electric mobility. Backed by our European warranty and dedicated support.
• •Headline: Adventure Awaits. Effortlessly. Body: Whether it's your daily commute or a weekend exploration, the Joyor G5 delivers robust performance and a comfortable ride with its 55km range and effective suspension. Lightweight, foldable, and ready for anything. Experience the joy of the journey.