Tono de Marca

Approachable, Community-Oriented, and Helpful; characterized by a friendly, service-oriented, inviting, warm, personal, and straightforward voice.

Valores de Marca

• •Personalization
• •Community Focus
• •Quality Craft

Mejores Prácticas

• •Lead with "Local" and "Personal": Always emphasize the small business, local-first identity. Use phrases like "your local shop," "designed by our team," and "Hi, I'm Tami" to maintain a personal connection and build trust.
• •Focus on the "Why," Not Just the "What": Instead of just selling a T-shirt, sell the feeling of "showing team pride" or "celebrating family." Frame products as solutions for meaningful occasions (e.g., "making gift-giving easy," "creating a keepsake").
• •Incorporate Community Language: When targeting specific groups like hospital staff or local sports teams, use their language. Mention departments, team names, or events to show genuine connection and understanding.
• •Maintain a Helpful, Approachable Tone: Keep the language simple, warm, and inviting. Use positive and encouraging words ("brighten your day," "we're here to help"). In customer service interactions, this tone should be paramount.
• •Use Testimonials as Proof: Regularly feature customer reviews in marketing materials (with permission). This reinforces the brand's commitment to quality and customer satisfaction, letting happy customers speak for the brand.

Percepción Social

Trusted Local Crafter; perceived as a reliable small business for personalized goods, building reputation through direct customer relationships and word-of-mouth within target communities. It is seen as a go-to for specific, niche apparel and thoughtful, customized gifts.

Ejemplos de Copy

• •Wear your heart on your sleeve! ❤️ Our new custom crewnecks are perfect for showing off your proudest title. Whether you're a Mama, Gigi, Nana, or Auntie, we'll help you create a cozy keepsake you'll love for years. Designed with love, right here in our local shop. Tap to design yours! #FedrigoDesigns #CustomApparel #PersonalizedGifts #ShopLocal
• •Beaumont & Corewell Health Staff! Show Your Team Pride! Your hard work doesn't go unnoticed! We've designed a special collection of comfortable and stylish apparel just for you and your team. Perfect for inside and outside of work. Thank you for all that you do! CTA: Shop The Collection
• •Gifts That Tell a Story. From personalized cutting boards to custom family apparel, we make gift-giving easy and memorable.
• •Don't Just Give a Gift, Give a Memory 🎁 The holidays are here! Discover personalized Santa sacks, custom ornaments, and more inside.
• •The heart of the home deserves something special. Our custom-engraved cutting boards are the perfect blend of function and sentiment, making them an ideal gift for weddings, housewarmings, or just because. Crafted from durable wood and personalized with your choice of name or date, this isn't just a kitchen tool—it's a centerpiece for future family gatherings.