Brand Tone

Natural, Earthy, Warm, Welcoming, Simple, Elegant, Conscious, Mindful, Creative, Inspired

Brand Values

• •Natural Living
• •Simplicity & Timeless Design
• •Sustainability & Eco-consciousness
• •Quality & Durability
• •Creativity & Passion
• •Customer Well-being

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Natural, Warm, Simple, Elegant, Conscious) and values (Natural Living, Simplicity, Sustainability, Quality, Creativity, Customer Well-being). Provide clear examples of "do's and don'ts" for language, specific words to use or avoid, and sentence structure.
• •Prioritize "Natural" and "Simple" Language: Use clear, straightforward language that evokes the natural world and simplicity. Avoid overly technical jargon or overly trendy slang. Words like "earthy," "raw," "soft," "pure," "handcrafted," "mindful," and "timeless" align well.
• •Emphasize Benefits Beyond the Product: Focus on how the products contribute to a lifestyle – a healthier home, a sense of calm, a connection to nature, and sustainable choices.
• •Maintain Authenticity: Let the founder's passion and story subtly shine through. The tone should feel genuine and personal, reflecting the brand's origins and commitment.
• •Consistency Across All Channels: Ensure the tone is consistently applied everywhere the brand communicates – website copy, product descriptions, social media posts (once active), email newsletters, and any customer service interactions. Regular review of content can help maintain this consistency.

Social Perception

Perceived positively by its customers as a provider of high-quality, beautiful, and elegant homewares. Customers appreciate the natural materials and the aesthetic of the products. Appeals to individuals who value natural living, simplicity, and sustainable products for their homes.

Copy Examples

• •Headline: Embrace Natural Living. Discover the Timeless Beauty of Linen. Body: At FEATHER + OAK, we believe your home should be a sanctuary. Our curated collection of linen homewares and apparel is crafted from the finest natural fibres, bringing warmth, elegance, and a touch of mindful living to your everyday.
• •Headline: Simple Comfort, Sustainable Style. Body: Wrap yourself in the soft embrace of our pure linen throws or add a touch of earthy elegance with our ramie cushions. Each FEATHER + OAK piece is designed with love in Queensland, prioritizing non-toxic materials for a home that’s as kind to the planet as it is to your family.
• •Headline: From Our Home to Yours: The Art of Slow Living. Body: Inspired by a love for creativity and the simple joys of life, FEATHER + OAK brings you thoughtfully designed pieces that invite you to slow down and appreciate the beauty in every day. Explore our collections and find your new favorites.
• •Headline: Feel the Difference of Nature. Body: Our linen and ramie fabrics are more than just beautiful – they're breathable, hypoallergenic, and grow softer with every wash. Invest in enduring quality and the simple luxury of FEATHER + OAK.
• •Headline: Curated for a Beautiful Life. Body: Discover homewares and garments that tell a story of natural textures, serene colors, and effortless style. Let FEATHER + OAK help you create a space that truly reflects you.