Brand Tone

Whimsical & Playful, Friendly & Approachable, Enthusiastic & Positive, Caring & Nurturing

Brand Values

• •Originality & Creativity
• •Quality & Comfort
• •Customer Satisfaction
• •Passion
• •Creating Joy & Magical Moments

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., whimsical, friendly, enthusiastic, caring), "words we use," and "words we avoid." Share this with anyone creating content.
• •Storytelling with "Magic" and "Joy": Consistently weave in the themes of creating "magical memories" and bringing "joy," especially when describing children's products. Use evocative language that sparks imagination.
• •Emphasize the "Handmade" & "Boutique" Angles: Remind customers of the unique, carefully crafted nature of the products. Highlight the personal touch of a small business run with passion.
• •Use Positive and Engaging Language: Opt for upbeat, cheerful words. Ask questions in social media captions to encourage interaction. Use emojis thoughtfully to enhance playfulness where appropriate.
• •Maintain a Consistent "About Us" Narrative: Ensure that the story of Krystle and the passion behind the brand are subtly (or directly, when appropriate) reflected in product descriptions, social media posts, and email communications. This reinforces the friendly, approachable, and passionate values.

Social Perception

Positive Customer Feedback, Appreciation for Handmade/Unique Items, Engaged Social Following, Trustworthy

Copy Examples

• •Instagram Post Caption (for a new kids' dress): Spin, twirl, and sparkle! ✨ Our new 'Starlight Twirl Dress' has just landed, ready to make your little one's days extra magical. Crafted with the softest cotton for all-day comfort and adventures. Who’s ready for some enchantment? #FeatheredBreathsBoutique #KidsFashion #MagicalMoments #NewCollection #HandmadeWithLove
• •Facebook Ad Headline (for a seasonal collection): Hop into Spring with Feathered Breaths! 🐰🌷 Discover adorable handmade outfits that are as unique and playful as your little adventurer. Comfort and cuteness, all in one!
• •Product Description Snippet (for clay earrings): Add a little flutter of fun to your day! These aren't just earrings; they're tiny, handcrafted smiles for your ears. Lightweight, vibrant, and made with a whole lot of love by Krystle. Get ready for the compliments!
• •Email Subject Line (for a sale): Psst... Magical Treats Inside! ✨ Your Feathered Breaths favorites are on sale!
• •Website Banner Text (for the homepage): Feathered Breaths Boutique: Dressing little dreamers in comfort & joy. Explore our handmade treasures and create magical memories!