Brand Tone

passionate, caring, trustworthy, warm, personal, educational, playful, and charming

Brand Values

• •Safety and Health
• •Transparency
• •Enrichment and Well-being
• •Passion
• •Functionality

Best Practices

• •Always Prioritize "Bird First": Frame all communication around the health, safety, and happiness of the bird. Use empathetic language that shows you understand the owner's concerns and love for their pet.
• •Maintain a Personal and Passionate Voice: Use "we" and "us" to refer to the company, reinforcing that it's run by fellow bird lovers. Share behind-the-scenes content and stories that highlight this passion.
• •Educate, Don't Just Sell: Consistently provide valuable, free information through blogs, videos, and social media posts. This builds trust and positions the brand as a go-to resource, not just a retailer.
• •Embrace the "Kawaii" Element: Infuse a sense of charm and playfulness, especially when promoting the stationery line. Use cheerful emojis and a friendly, approachable tone that reflects the cute aesthetic of these products.
• •Be Transparent in All Copy: Reiterate the commitment to safe, natural materials in product descriptions, ads, and posts. This reinforces the core value of transparency and builds customer confidence.

Social Perception

Highly positive, seen as a dedicated and reliable source for safe and engaging bird products. Valued for handmade quality and bird-safe materials, fostering trust and credibility within the bird owner community. Perceived as experts in avian care, building a community of enthusiasts.

Copy Examples

• •Tired of birdie boredom? Brighten up their world with our new 'Fiesta Forager' swing! 🎉 Handmade with love from 100% bird-safe balsa wood and natural seagrass. It’s not just a toy; it’s a paradise for your feathered friend. #FeatherBeautiful #HappyBirds #BirdToys
• •Welcome to the flock! As a new bird parent, you want the absolute best for your companion. At Feather Beautiful, we get it. We're bird owners too! Discover our handmade, safe, and enriching toys designed to make your bird's life a happy one. Shop our starter kits today!
• •For the purist in your flock. Our 'Natural Wonder' perch is crafted from untreated Java wood and sustainably sourced seagrass, offering a simple, safe, and stimulating experience. Free from dyes and plastics, it's the perfect choice for encouraging natural chewing and climbing behaviors. Because a healthy bird is a happy bird.
• •Is Your Bird Getting Enough Playtime? 🦜 Just like us, our feathered family members need mental stimulation to thrive. This week on the blog, we explore 5 easy ways to enrich your bird's day, from DIY foraging games to choosing the perfect toy. Read now and beat the cage boredom!
• •A short, upbeat video showing the process of handcrafting a colorful bird toy. Text overlay: "From our hands to your flock. ❤️" with trending, cheerful audio. Caption: "We put passion and safety into every toy we make. #BirdLover #HandmadeWithLove #FeatherBeautifulShop #Kawaii"