Brand Tone

Fun and Playful, Exciting and High-Impulse, Youthful and Engaging, Direct and Authentic

Brand Values

• •Quality Ingredients/Simplicity
• •Fun and Entertainment
• •Community Engagement
• •Philanthropy/Social Responsibility
• •Accessibility

Best Practices

• •Embrace "Controlled Chaos": Maintain a playful, energetic, and sometimes "random" tone reminiscent of MrBeast's content, but ensure it aligns with core brand messaging about quality.
• •Prioritize Engagement & Interaction: Actively solicit and feature user-generated content, run polls, and respond to comments in a way that fosters a sense of community and direct connection.
• •Keep it Simple and Direct: Use clear, straightforward language. Avoid overly corporate jargon. Highlight the simplicity of ingredients and the straightforward fun of the brand.
• •Inject Excitement: Use exclamation points, emojis (appropriately), and energetic verbs to convey enthusiasm. Focus on the "experience" and "hype" surrounding the brand.
• •Stay Authentic to MrBeast's Persona (but build brand independence): While leveraging MrBeast's voice is key, gradually build a distinct Feastables personality that can stand on its own while still echoing the fun, philanthropic, and boundary-pushing spirit of its founder.

Social Perception

Strongly Tied to MrBeast, Exciting and Innovative (for younger audiences), Mixed on Taste and Value, Perceived as a "Creator Economy" Brand, Concerns about Marketing Tactics, Appreciation for Simpler Ingredients

Copy Examples

• •Headline: Stop Dreaming, Start Snacking! 🚀 Body: Get your hands on the chocolate that’s breaking the internet. Feastables: Unreal flavor, real ingredients. What are you waiting for?
• •Headline: Bored of Your Snacks? We Got You. 😉 Body: Feastables isn't just a chocolate bar, it's an adventure. Taste the hype! Simple ingredients, epic taste.
• •Headline: Fuel Your Fun! 🎉 Body: Grab a Feastables for that burst of delicious energy. Made with stuff you can actually pronounce. Let the good times roll!
• •Headline: Join the Feast! Your Tastebuds Will Thank You. 🙌 Body: More than just a snack, it's a whole vibe. Created by MrBeast, loved by millions. Simple, delicious, and always epic.
• •Headline: Real Chocolate. Real Fun. That Simple. ✨ Body: Feastables is all about awesome taste without the complicated stuff. High-quality ingredients for a snack you can feel good about.