Brand Tone

Welcoming, Celebratory, Aspirational. Rooted in Southern hospitality, friendly and familiar, consistently positive, empowering.

Brand Values

• •Celebration
• •Community & Togetherness
• •Inclusivity and Empowerment
• •Curated Quality
• •Authenticity

Best Practices

• •Embrace the "Y'all": Consistently use friendly, Southern-inspired language like "y'all," "folks," and "gather 'round." This is a core part of the brand's identity and creates an immediate feeling of warmth and inclusivity.
• •Focus on the "Why," Not Just the "What": Frame products within the context of an experience. It’s not just a dress; it’s what you’ll wear to a special brunch. It’s not just a vase; it’s for the flowers you’ll have on the table when family visits. Connect every item back to the core value of celebration.
• •Maintain a Positive and Empowering Voice: All copy should feel uplifting and encouraging. Use words that inspire confidence and joy, reinforcing the idea that FEAST is a partner in helping customers live their best lives.
• •Tell a Story of Togetherness: Whether in a social media caption or an email, weave in narratives about friendship, family, and community. This reinforces the brand's belief that life is best lived when shared with others.
• •Be Consistent Across All Channels: The celebratory, welcoming tone should be unmistakable whether a customer is reading a product description on the website, seeing a post on Instagram, or walking into the physical store. Every touchpoint should feel like a part of the same joyful FEAST experience.

Social Perception

A charming and stylish local boutique with a strong sense of community. Perceived as friendly, approachable, and invested in making customers feel good about themselves and their homes.

Copy Examples

• •That Friday feeling has arrived, and it looks a little something like this! ✨ This breezy new dress was made for weekend adventures and celebrating the little things. All sizes, all styles, all waiting for you. Come on in and let's find your perfect fit, y'all!
• •Life's a party. Dress for it. Discover our curated collection of apparel, gifts, and home decor designed to help you celebrate every day.
• •Hey Glen Rose! Searching for that perfect gift or a little something to brighten your day? FEAST is your home for celebrating life's moments. From chic outfits to unique decor, we’ve gathered all the good stuff just for you. Stop by the square and say hi!
• •Y'all, The Perfect Weekend Outfit Is Here...
• •The perfect recipe for a cozy night in. This hand-poured candle features notes of amber and vanilla, designed to feel like a warm hug for your home. Light it up, gather your favorite people, and let the feast begin.