Brand Tone

Serene, Sophisticated, and Aspirational

Brand Values

• •Quality & Purity
• •Well-being & Tranquility
• •Authenticity & Tradition
• •Sustainability
• •Customer-Centricity

Best Practices

• •Embrace Sensory Language: Use evocative words that appeal to the sense of smell, emotion, and atmosphere. Utilize terms like "enveloping," "notes of," "whispers of," "rich tapestry," and "aromatic journey" to create a vivid experience for the reader.
• •Focus on the "Why," Not Just the "What": Instead of simply describing a product, explain the benefit and the experience it provides. Connect every product to the core values of tranquility, sophistication, and well-being.
• •Maintain a Refined and Calm Vocabulary: Avoid overly casual slang, excessive exclamation points, or high-pressure sales tactics. The language should always feel as serene and sophisticated as the products themselves. The tone should be consistently helpful, calm, and elegant.
• •Tell the Story of Tradition: For products like Oud, Bakhoor, and Luban, incorporate brief narratives about their cultural significance or history. This adds depth, reinforces authenticity, and educates the customer.
• •Ensure Visual and Textual Harmony: All copy should align with the brand's visual identity. The clean, minimalist, and warm aesthetic of the brand's photography should be mirrored by copy that is clear, uncluttered, and elegant. The goal is a seamless brand experience across all touchpoints.

Social Perception

FEA - Far East Aroma is perceived as a premium, niche provider of authentic home fragrances and wellness products. Customers are individuals interested in aromatherapy, home decor, wellness, and cultural experiences. The brand's Lebanese roots, combined with worldwide shipping, give it an authentic, yet globally accessible appeal, positioning it as a considered purchase aligning with its sophisticated branding.

Copy Examples

• •Your sanctuary is a breath away. Let the subtle notes of our pure essential oils dissolve the day's stress and fill your space with a quiet harmony. Immerse your senses in tranquility. #FEAAroma #FarEastAroma #HomeSanctuary #Aromatherapy #ElevateYourSpace
• •The Ancient Art of Scent: Discover Our Arabian Bakhoor. Journey to the heart of the Middle East without leaving your home. Our Arabian Bakhoor is crafted from a traditional recipe of pressed aromatic woods, soaked in fragrant oils. When gently burned on charcoal, it releases an intoxicating, rich smoke that cleanses the air and enriches your sophisticated spirit. Perfect for moments of reflection or welcoming guests into a home filled with warmth and tradition.
• •An Invitation to Calm | Elevate Your Daily Rituals
• •Transform Your Home into the Finest Living Experience. Don't just live in your space—thrive in it. FEA - Far East Aroma offers a curated collection of natural aromatherapy, traditional Oud, and eco-friendly home fragrances designed to bring tranquility and harmony to your world. Free shipping over $50. Discover your signature scent today.
• •Immerse Your Senses. Authentic Aromas for the Sophisticated Spirit.