Brand Tone

Practical, Reassuring, and Efficiency-Focused. Also Aspirational, Accessible and Customer-Oriented.

Brand Values

• •Quality: Striving to be a reference in high-quality cleaning products.
• •Efficacy: Delivering effective and safe solutions.
• •Sustainability: Contributing to a cleaner future with products containing biodegradable active ingredients.
• •Well-being: Transforming cleaning into an experience of freedom and well-being.
• •Simplicity: Offering impeccable results with ease.
• •Ethics, Social Responsibility, and Collaboration

Best Practices

• •Focus on Solutions and Benefits: Always frame product descriptions and marketing messages around how ProClean solves a customer's problem or makes their life easier and better (e.g., "transforming the task of cleaning into an experience of freedom and well-being").
• •Use Clear, Direct, and Action-Oriented Language: Avoid overly technical jargon. Opt for words that convey efficiency, effectiveness, and ease of use (e.g., "impeccable results with simplicity," "effective and safe solutions").
• •Highlight Key Values: Subtly weave in brand values like quality, sustainability (biodegradable actives), and well-being into the copy. This reinforces the brand's identity beyond just the products themselves.
• •Maintain a Reassuring and Trustworthy Voice: Emphasize product safety and reliability. Phrases like "we deliver throughout Brazil" and "free exchange" build trust.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and product packaging is uniform. This helps in building a strong, recognizable brand identity.

Social Perception

Generally positive, focusing on product availability and the convenience of online purchasing. The brand aims to be a reference online with thousands of orders delivered and satisfied customers. Potential brand name dilution due to other companies using the 'ProClean' name. Positions itself as a national manufacturer of cleaning products.

Copy Examples

• •Headline: "Simplify Your Clean, Amplify Your Life. Discover ProClean."
• •Social Media Post: "Tackling tough messes shouldn't be a chore. Our Heavy-Duty Cleaner cuts through grime, so you can get back to what matters. #ProClean #EffortlessCleaning #PowerfulSolutions"
• •Product Description Snippet: "Experience a new level of clean with ProClean. Our biodegradable formulas deliver powerful results, safely and effectively. Clean home, clear conscience."
• •Email Subject Line: "Your Solution to a Sparkling Home is Here - Explore ProClean!"
• •Ad Copy: "Stop scrubbing, start living. ProClean offers efficient cleaning solutions for every corner of your home. Shop now and feel the difference. [Link]"