Brand Tone

Authentic, respectful, informative, and ethical, emphasizing fair trade and cultural preservation.

Brand Values

• •Fair Trade
• •Sustainability
• •Cultural Preservation
• •Authenticity
• •Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone, values, personality, and specific language choices (e.g., words to use/avoid, level of formality).
• •Ensure consistency across all channels: website, email marketing, social media, product packaging, and customer service.
• •Focus on storytelling: Share the stories of the artisans and the impact of fair trade practices.
• •Use authentic and descriptive language when referring to Andean culture and traditions.
• •Incorporate visuals that reflect the beauty and authenticity of the products and the Andean region.

Social Perception

Positive perception linked to ethical consumerism, fair trade, and appreciation for Andean culture.

Copy Examples

• •"Discover the soul of the Andes in every piece. Ethically sourced, beautifully crafted."
• •"Empowering artisans, preserving traditions. Shop our fair trade collection."
• •"Sustainable style, Andean heritage. Make a difference with your purchase."
• •"From the hands of artisans to your home, each piece tells a story of tradition and sustainability."
• •"Experience the beauty of the Andes. Support fair trade, preserve cultural heritage."