Brand Tone

Passionate, Appreciative of Craftsmanship, Nostalgic/Reverent, Trustworthy & Reliable, Enthusiast-Focused

Brand Values

• •Quality Craftsmanship
• •Passion for Aviation
• •Attention to Detail
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Internally document the key attributes of your brand voice (e.g., passionate, precise, respectful) with examples of do's and don'ts. This ensures anyone writing copy understands the desired tone.
• •Focus on "Why": Beyond describing the product (wooden models), always infuse the "why" – the passion for aviation, the respect for history, the dedication to craftsmanship. This adds depth and emotional connection.
• •Use Specific, Evocative Language: Instead of "nice model," use "meticulously detailed replica," "iconic silhouette," "rich wood grain." Choose words that resonate with aviation enthusiasts and highlight the quality.
• •Maintain Consistency Across All Touchpoints: The tone on the website, in product descriptions, in any email communication, and (if developed) on social media should feel cohesive and consistently reflect the brand's core values and personality.
• •Speak to Your Audience: Understand that the audience is likely comprised of aviation enthusiasts, history buffs, and collectors. Use language and references that appeal to their existing knowledge and passion, making them feel understood and catered to. Avoid overly technical jargon unless clearly defining it, but embrace the romance and heritage of flight.

Social Perception

Niche Appeal, Perceived Quality, Trust (Website-Dependent)

Copy Examples

• •Homepage Banner: "Where Aviation History Takes Flight. Discover meticulously handcrafted wooden model airplanes, each a tribute to the legends of the sky. Free worldwide shipping on all orders."
• •Product Description (General): "Own a piece of aerial artistry. Our [Aircraft Name] model is handcrafted from premium wood, capturing every iconic detail with a passion for precision. Perfect for the discerning collector and aviation enthusiast."
• •About Us Snippet: "Fuelled by a lifelong passion for aviation, FlightCraft was born from the desire to share the beauty and history of flight through timeless, handcrafted wooden models. We believe every aircraft tells a story, and we're dedicated to bringing those stories to your home."
• •Social Media Post (if they had one, e.g., Instagram): "Take a closer look at the intricate detail of our [Aircraft Name] wooden model. ✨ Each piece is a testament to skilled craftsmanship and a deep love for aviation heritage. What legendary aircraft inspires you? #FlightCraft #WoodenModels #AviationHistory #Handcrafted #PilotLife #AviationGeek"
• •Email Marketing Subject Line: "Bring Home a Legend: New Handcrafted Aviation Models Inside!"