Brand Tone

Empowering & Supportive, Friendly & Relatable, Informative & Educational, Positive & Uplifting, Playful & Modern, Caring & Understanding

Brand Values

• •Empowerment: Helping individuals, particularly women, feel confident and unrestricted during their periods or when dealing with incontinence.
• •Comfort & Confidence: Prioritizing physical comfort which leads to greater self-assurance.
• •Sustainability & Eco-Consciousness: Offering reusable alternatives to disposable products and emphasizing being "better for the planet."
• •Quality & Reliability: Providing leak-proof and dependable products.
• •Style & Functionality: Believing that practical products can also be fashionable and desirable.
• •Breaking Taboos & Normalization: Openly discussing periods and incontinence to reduce stigma.
• •Authenticity & Relatability: Connecting with customers through genuine and shared experiences.
• •Customer-Centricity: Focusing on solving real customer problems and making their lives easier.

Best Practices

• •Speak Your Audience's Language: Use relatable terms, address their pain points with understanding, and incorporate a friendly, approachable tone. Avoid overly technical or clinical language.
• •Empower, Don't Patronize: Focus on the strength and resilience of individuals. Frame products as tools for empowerment and freedom, rather than just solutions to a "problem."
• •Be Authentically Positive & Playful (Where Appropriate): While acknowledging the realities of periods and incontinence, maintain an optimistic and uplifting tone. Use humor thoughtfully to break down barriers and make the topic more approachable.
• •Reinforce Core Values Consistently: Ensure that messages about comfort, confidence, sustainability, and reliability are woven into all communications, from product descriptions to social media posts.
• •Educate and Inform Gently: Provide helpful information and advice in a supportive and non-judgmental way. Position the brand as a knowledgeable friend rather than a lecturer.

Social Perception

Life-Changing Products, Trusted & Reliable, Comfortable & High Quality, Stylish & Discreet, Empowering & Confidence-Boosting, Supportive Community, Eco-Friendly Choice, Excellent Customer Service

Copy Examples

• •Instagram Post (Image: Diverse group of women laughing and active outdoors): Leak when you laugh? Period got you paused? Not anymore! 🙅‍♀️ Our super comfy, ultra-reliable leak-proof undies are here to keep you moving, laughing, and living life to the fullest. Because nothing should hold you back. Feel fresh, fab, and FREE, every single day. ✨ #FanzyPantz #LiveUninterrupted #PeriodPower #Confidence
• •Facebook Ad (Carousel showing different styles of period underwear): Tired of bulky pads and tampon fears? Make the switch to Fanzy Pantz! 🌱 Stylish, sustainable, and seriously leak-proof period undies designed right here in Australia. Kind to your body, kind to the planet. Click to discover your perfect pair and enjoy a worry-free period. Your first step to a comfier cycle starts now! #LeakProofLiving #SustainablePeriods #FanzyPantzAU #ComfortIsKey
• •Product Page Snippet (For a new high-waisted period underwear): Meet your new period BFF! 💕 Our new High-Waisted Dream Undies give you all the incredible leak-proof protection you trust from Fanzy Pantz, now with a supportive high waist for ultimate comfort (and a little hug when you need it most!). Made with breathable, eco-friendly fabrics because you deserve to feel amazing, period. 😉 #FanzyPantz #PeriodComfort #StyleAndSubstance #FeelGoodPeriod
• •Email Newsletter Subject Line: 👋 Bye, Period Worries! Hello, Fanzy Freedom! Email Body Snippet: Hey [Name], Let's be real – periods (and those little oops moments) can be a pain. But what if they didn't have to interrupt your flow (pun intended!)? At Fanzy Pantz, we're all about empowering you with comfy, stylish, and super-reliable leak-proof solutions. So you can say 'see ya!' to stress and 'hello!' to doing whatever you darn well please. Ready to change the way you period? [Link to Shop]
• •TikTok Video Concept (Short, upbeat video): Visual: Person happily getting ready for the gym, putting on Fanzy Pantz, then confidently working out. Text Overlay: Period? Gym day? NO PROBLEM! 💪 #FanzyPantz #LeakProof #GymTok #PeriodHacks #NoLimits Audio: Upbeat, trending sound. Caption: Don't let your period cramp your style (or your workout!). Fanzy Pantz has got you covered so you can smash those goals any day of the month! ✨ #PeriodProof #ActiveLifestyle #FanzyFam