Brand Tone

Direct, Transactional, Reassuring, Service-Oriented (Standard), Informal and Trendy (on TikTok)

Brand Values

• •Quality Assurance
• •Customer Convenience
• •Reliability
• •Variety/Eclecticism
• •Trustworthiness

Best Practices

• •Maintain a consistent tone across all platforms, adapting informality for TikTok while retaining professionalism on the website.
• •Emphasize product testing and quality assurance in all copy.
• •Clearly communicate shipping, return, and customer service policies.
• •Highlight product variety while ensuring descriptions remain accurate and informative.
• •Use customer testimonials and positive feedback to reinforce trust and reliability.

Social Perception

Reliable, trustworthy seller with a diverse product range. Emerging TikTok presence aiming for a more direct and engaging brand personality.

Copy Examples

• •"FREE SHIPPING on high-quality, tested products!"
• •"14-Day Right of Return for your peace of mind."
• •"Our expert Customer Service team is here to help!"
• •"Tested Goods, Tested Quality, Tested Functionality - Shop with confidence!"
• •"DM us on TikTok for a 10% discount code! #FürDich #Viral #TikTokDeutschland"