Brand Tone

Luxurious, sophisticated, health-conscious, passionate, and problem-solving.

Brand Values

• •Quality & Craftsmanship
• •Health & Well-being
• •Luxury & Sophistication
• •Natural & Eco-Friendly
• •Australian Made
• •Customer Satisfaction

Best Practices

• •Describe the *experience* of the candle, not just its features.
• •Highlight Core Values Repeatedly: Weave brand values like 'natural,' 'hand-poured,' 'Australian-made,' 'premium quality,' and 'health-conscious' into product descriptions, social media posts, and all marketing materials.
• •Tell a Story: Whether it's the founder's passion, the inspiration behind a scent, or the ambiance a candle creates, storytelling can make the brand more relatable and engaging while maintaining a sophisticated narrative.
• •Frame product descriptions as miniature stories of experience (e.g., 'Let each flicker of the flame weave a tale of opulence...')
• •Maintain a tone that is both luxurious and health-conscious, highlighting the natural and chemical-free aspects of the candles.

Social Perception

Customers perceive the candles as high-quality and luxurious. The scents are generally well-received, described as delightful, wonderfully balanced, and capable of creating a warm, comforting ambiance. The use of natural soy wax and Australian-made aspects are appreciated by customers. The brand is seen as offering products that make great gifts. There is an emerging sense of excitement and loyalty, with customers expressing eagerness to try new scents and make repeat purchases.

Copy Examples

• •Breathe easy and immerse yourself in sophisticated scents designed to create moments of calm in your busy life.
• •From the rich notes of Sandalwood & Saffron to the comforting embrace of Vanilla Cream, find your signature scent and let it weave a tale of opulence and serenity throughout your home.
• •Share the art of refined living.
• •Experience the Scently difference.
• •Let each flicker of the flame weave a tale of opulence...