Brand Tone

Aspirational, Empowering, Informative, Descriptive, Accessible, Inclusive, Trendy, Fashion-Forward

Brand Values

• •Variety & Choice
• •Affordability & Value
• •Transformation & Self-Expression
• •Customer Convenience

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "empowering," "friendly," "informative," "playful"), along with "do's and don'ts" for language and phrasing.
• •Focus on "You" (The Customer): Address the customer directly in your copy. Frame benefits around their needs, desires, and how the product will make them feel (e.g., "You'll love how..." instead of "Our wig is...").
• •Highlight Benefits Over Just Features: While listing features (e.g., "heat-resistant synthetic fiber") is important, always connect them to a benefit for the customer (e.g., "...so you can style it with low heat for versatile looks").
• •Use Consistent Terminology: Decide on preferred terms for products, features, and promotions and use them consistently across all platforms (website, emails, product descriptions). For example, decide if you'll say "hairpiece," "wig unit," or just "wig."
• •Review and Edit with Tone in Mind: Before publishing any copy, reread it specifically to check if it aligns with the desired brand tone. Ask: "Does this sound like us? Will this resonate with our target audience in the way we intend?"

Social Perception

Often perceived as a fast-fashion equivalent in the wig world – offering trendy, accessible options, but with variability in quality and service.

Copy Examples

• •Headline (Homepage Banner): Unlock Your Dream Look. Explore hundreds of stunning, affordable wigs and find your perfect style today!
• •Product Description (Opening for a new bob wig): Chic, effortless, and endlessly versatile. Our new [Wig Name] Bob Wig offers a timeless silhouette with a modern twist. Crafted from premium synthetic fibers, it moves and shines like real hair, giving you instant confidence and style.
• •Email Subject Line (Promotional): ✨ Style Transformation Starts Now! 20% Off Your Ruisawig Favorite.
• •"About Us" Snippet: At Ruisawig, we believe everyone deserves to feel fabulous. That's why we're passionate about providing an extensive selection of high-quality, fashionable wigs at prices you'll love. Discover your next look and express your unique beauty with confidence.
• •Social Media Post (if they had one, promoting a vibrant color wig): Dare to be different! 🌈 Our [Wig Name] in Electric Blue is all about bold self-expression. Lightweight, easy to wear, and guaranteed to turn heads. #Ruisawig #NewCollection #BlueHairDontCare #WigStyle #ExpressYourself