Brand Tone

friendly, warm, and enthusiastic

Brand Values

• •Emotional Connection
• •Uniqueness and Originality
• •Quality and Functionality
• •Customer Delight & Satisfaction
• •Passion and Dedication

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the brand's personality, tone words (e.g., warm, enthusiastic, thoughtful, playful), "do's and don'ts" for language, and examples. Share this with everyone who creates content.
• •Speak Your Customer's Language (with a Brand Twist): Understand how your target audience communicates but filter it through your established brand voice. For Gifteando, this means being relatable and friendly, using emotive language that resonates with the joy of gifting.
• •Prioritize Positivity and Emotion: Since gifting is inherently emotional, let this shine through in the copy. Use words that evoke happiness, excitement, love, and appreciation. Focus on the feeling the gift will bring.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email, the core tone should remain recognizable. Adapt the style slightly for the platform, but not the fundamental voice.
• •Review and Refine Regularly: Periodically audit your content across all platforms to ensure it aligns with the defined brand tone. Get feedback, see what resonates with your audience, and make adjustments as needed to keep the voice fresh and consistent.

Social Perception

A Go-To Source for Thoughtful Gifts, Reliable and Customer-Oriented, Joyful and Inspiring, Modern and Engaging

Copy Examples

• •More than just gifts, we deliver joy! ✨ Gifteando.mx is here to help you find that perfect something to make their eyes sparkle. Because every moment deserves to be special. #GifteandoHappiness #RegalosConAmor
• •Home sweet home just got a little sweeter! 🏡💖 Discover unique treasures at Gifteando.mx to make any space cozier and full of personality. What will you find to express your style? #HomeGifts #GifteandoDecor #MakeItMemorable
• •Another year, another reason to celebrate them! 🎉 Find the most amazing birthday surprises at Gifteando.mx that say 'you're one of a kind!' Let's make their day unforgettable. #HappyBirthdayGift #GifteandoCelebrates #UniqueFinds
• •Stuck on what to gift that person who has everything? 🤔 We've got you! Gifteando.mx offers a world of original and thoughtful gifts, even for the trickiest on your list. Let the gifting joy begin! #GiftIdeas #ProblemSolved #Gifteando
• •Spotted! 😍 We LOVE seeing how you #Gifteando! Share your unboxing moments and the smiles you've created. Your joy is our greatest inspiration! #GifteandoCommunity #ShareTheLove #CustomerLove