Brand Tone

Uplifting and Comforting, Personal and Relatable, Luxurious yet Accessible, Enthusiastic and Passionate, Trustworthy and Quality-Focused

Brand Values

• •Well-being and Self-Care
• •Quality and Craftsmanship
• •Resilience and Positivity
• •Customer Satisfaction
• •Transparency

Best Practices

• •Embrace the "Divine Victory" Story: Continuously weave the core message of upliftment, comfort, and overcoming challenges into your narratives. Use words that evoke positivity, strength, and peace.
• •Balance Luxury with Relatability: While highlighting "luxury" and quality, maintain a warm, personal, and approachable tone. Share the "why" behind your products and connect on a human level.
• •Be Enthusiastic and Genuine: Let your passion for your products shine through. Use positive language, emojis where appropriate (especially on social media), and express genuine appreciation for your customers.
• •Focus on Sensory Experience and Emotion: Describe not just the scents, but how they make you *feel*. Use evocative language that appeals to the senses and connects with desires for comfort, relaxation, or invigoration.
• •Maintain Transparency and Trust: Continue to highlight quality markers like "handmade," "highly scented," "long-lasting," and "CLP compliant." This reinforces the trustworthiness and quality perception of the brand. Address customer queries with care and openness.

Social Perception

Positive, Supportive of Small Business, Engaged Community, Trusted

Copy Examples

• •✨ Introducing 'Serene Sunrise' ✨ Transform your mornings into moments of pure bliss. This handcrafted wax melt blends zesty citrus with soft florals, designed to uplift your spirit and fill your home with divine positivity. What victory will you embrace today? #DivineVictoryAromas #HandmadeLuxury #UpliftingScents
• •Pouring a little bit of love (and a lot of gorgeous fragrance!) into every 'Tranquil Haven' wax melt today. 🥰 Watching these set is so satisfying! What's your favourite part of the handmade process? #BehindTheScents #WaxMeltMagic #DivineComfort
• •Hello [Customer Name], find your moment of Divine Victory. This week, indulge in our most comforting aromas and enjoy 15% off all reed diffusers. Create your sanctuary, your haven, your space of peace. You deserve it. Shop now and let your home tell a story of tranquility. ✨
• •Banish negativity and invite pure bliss with our 'EmpowerMint' Room Spray. A vibrant burst of fresh mint and subtle eucalyptus, handcrafted to invigorate your senses and clear your mind. Perfect for a quick refresh or setting a positive intention for your day. Feel the divine shift. Long-lasting, highly scented, and made with love.
• •Packing up this gorgeous order full of your favourite Divine Victory scents! 💖 Feeling so grateful for every single one of you. Hope these bring so much joy and comfort to your homes! What are you melting this week? #DivineVictory #PackingOrders #SmallBizLove #HomeFragrance