Brand Tone

Professional, helpful, solution-oriented, clear, direct, supportive, reliable, approachable, and transparent.

Brand Values

• •Quality and Professionalism
• •Comprehensive Solutions
• •Customer-Centricity and Convenience
• •Adaptability and Experience
• •Sustainability

Best Practices

• •Maintain a "Helpful Expert" Tone: Always frame copy around solving a client's problem. Use phrases like "We make it easy," "We can help," and "Our team will work with you" to reinforce the brand's supportive, professional, and approachable nature.
• •Lead with the Solution, Follow with the Service: Start with the client's need (e.g., "Facing sourcing challenges?") and then present Franklin Direct's service as the clear solution. This directly reflects the problem-solving value proposition.
• •Emphasize "Comprehensive" and "All-in-One": Consistently use language that highlights the end-to-end nature of the service. Words like "manage," "comprehensive," "from start to finish," and "one place" reinforce the core value of convenience.
• •Incorporate "Let's be Frank": Use this unique tagline sparingly but effectively in key communications (like introductory emails or proposals) to build rapport and underscore the brand's commitment to transparency and directness.
• •Speak Directly to the B2B Audience: Focus on outcomes that matter to businesses: brand visibility, efficiency, reliability, and quality. Use professional but straightforward language, avoiding overly casual slang while still being approachable.

Social Perception

Difficult to measure accurately due to limited online presence outside its website. Primarily shaped by the company's self-representation. For existing clients, the perception appears positive, viewing the brand as a reliable producer of high-quality marketing materials that enhance brand visibility. For the general public and potential new clients, the brand is largely an unknown entity.

Copy Examples

• •From business cards to glossy magazines, make your first impression count. At Franklin Direct, we combine decades of expertise with an unwavering commitment to quality, ensuring your brand is always presented with style and professionalism. Let's create something impactful together.
• •Is your packaging working as hard as you are? We design and procure custom solutions that protect your product and project your brand. With a global supply chain and local expertise, we manage it all, so you can focus on the big picture. Let's be frank, we deliver excellence.
• •Have a story to tell? We transform manuscripts into beautifully crafted books. From cover design to final production, our team is here to guide you through every step of the publishing journey. Bring your vision to life with a trusted partner.
• •Your business is unique. Your product solutions should be too. Franklin Direct is your comprehensive procurement partner, offering everything you need in one place. We manage the details, from design to delivery, so you can achieve your goals. Quality and convenience—it's part of the package.
• •Welcome to your dedicated ordering portal. Simplify your procurement process with FD$Business, offering effortless online ordering and access to reliable suppliers and guaranteed quality. Your marketing materials are now just a click away.