Brand Tone

Knowledgeable, Sophisticated, Trustworthy, Passionate, Customer-Oriented, Approachable

Brand Values

• •Quality
• •Authenticity
• •Expertise & Professionalism
• •Customer Satisfaction & Service Excellence
• •Heritage & Experience
• •Value for Money
• •Contribution to Wine Culture

Best Practices

• •Educate, Don't Just Sell: Emphasize the story, origin, and unique characteristics of the wines. Share tasting notes, food pairing suggestions, and information about the winemakers or regions to position the brand as a knowledgeable resource.
• •Use Sophisticated & Precise Language: Employ wine-specific terminology correctly and articulately. The language should be refined and elegant, appealing to an audience that appreciates quality and craftsmanship, while still being accessible.
• •Highlight Heritage & Expertise: Regularly reference the company's long-standing experience, professional accreditations (like HKQAA-certified storage), and the expertise of the team to build trust and reinforce authority.
• •Maintain a Professional & Service-Oriented Voice: Ensure all communications, from product descriptions to customer service interactions, are polite, helpful, and reflect a commitment to client satisfaction. Offer personalized advice and solutions.
• •Ensure Visual & Textual Consistency: Use high-quality imagery that aligns with the premium nature of the wines. Ensure that the tone of voice is consistent across all platforms – website, social media, email marketing, and offline materials. Check for bilingual accuracy if applicable.

Social Perception

Jointek Fine Wines is perceived as a well-established, reputable, and major player in the Hong Kong and broader Chinese wine market. They are seen as a reliable source for a wide variety of international fine wines, particularly from respected regions like Bordeaux. Their long history and extensive network contribute to an image of stability and expertise. The brand is associated with quality due to its careful selection and storage processes.

Copy Examples

• •Headline: Discover Your Next Cellar Treasure with Jointek Fine Wines. Body: For over 30 years, Jointek Fine Wines has meticulously curated a world-class collection for discerning palates. Explore our expertly selected vintages, stored in perfect condition, and let our passion guide your next unforgettable wine experience.
• •Headline: The Essence of Bordeaux, Delivered. Body: Journey through the prestigious vineyards of Bordeaux without leaving your home. Jointek Fine Wines offers an unparalleled selection of First Growths and hidden gems, authenticated and imported directly for your assurance of quality and provenance.
• •Headline: Elevate Your Occasions with Expertly Chosen Wines. Body: From celebratory grand crus to everyday delights, our seasoned professionals are dedicated to helping you find the perfect wine. Trust Jointek's expertise to enhance every moment. Contact us for personalized recommendations.
• •Headline: Beyond the Bottle: A Commitment to Wine Excellence. Body: At Jointek Fine Wines, our dedication extends from rigorous selection and HKQAA-certified storage to bespoke client services and educational events. Experience the Jointek difference – where quality, authenticity, and passion for wine converge.
• •Headline: Uncork a World of Flavor. New Arrivals This Week! Body: Explore the latest additions to the Jointek collection, handpicked by our experts from the finest global terroirs. From iconic estates to exciting new discoveries, find your next favorite with us.