Brand Tone

Authoritative, Reliable, and Expert

Brand Values

• •Quality & Excellence
• •Heritage & Experience
• •Reliability
• •Technical Expertise & Engineering Prowess
• •Customer Focus (B2B)
• •Innovation & Adaptation

Best Practices

• •Prioritize Technical Accuracy and Clarity: Given the nature of the products, copy must be precise, use correct terminology, and clearly explain benefits to a knowledgeable audience. Avoid overly casual or ambiguous language.
• •Emphasize Heritage and Experience: Regularly weave in the company's long history (established 1918) and depth of experience to reinforce authority and trustworthiness.
• •Focus on Reliability and Quality: Consistently use words that convey dependability, durability, and high standards of engineering and manufacturing (e.g., 'robust,' 'precision,' 'unwavering,' 'British-made').
• •Maintain a Professional and Formal Voice: Address the B2B audience with a respectful, expert tone. Avoid slang, excessive jargon (unless clearly defined for the target audience), or overly emotive language. The tone should be confident but not arrogant.
• •Highlight Problem/Solution for the Target Audience: Frame copy around the challenges your customers face (e.g., voltage instability, equipment damage, downtime) and how Claude Lyons' products and expertise provide effective, reliable solutions. Case studies and application examples are valuable.

Social Perception

Specialized & Niche, Respected & Established, Durable & Long-Lasting, Quiet Authority, Associated with Allendale Group

Copy Examples

• •Headline: Engineered for Uptime. Trusted for a Century. Body: When power consistency is non-negotiable, Claude Lyons delivers. With over 100 years of British engineering heritage, our voltage stabilisers and power conditioners are the bedrock of critical systems worldwide. Ensure your operations are powered by proven reliability.
• •Headline: Precision Power. Customised for Your Demands. Body: Don't let power fluctuations dictate your performance. Claude Lyons specialises in bespoke voltage control solutions tailored to your exact specifications. From initial design to final commissioning, experience the assurance of expert engineering.
• •Headline: The Standard in Voltage Stability. Since 1918. Body: For generations, industries have relied on Claude Lyons for unwavering power quality. Our commitment to robust design and manufacturing excellence ensures your sensitive equipment is protected, maximising lifespan and operational efficiency.
• •Headline: More Than Voltage Control. It's Operational Assurance. Body: Claude Lyons provides more than just equipment; we deliver peace of mind. Our advanced power solutions safeguard your investments, prevent costly downtime, and ensure your processes run smoothly, backed by decades of specialised expertise.
• •Headline: Legacy of Innovation. Future of Power Reliability. Body: Building on a century of pioneering voltage control, Claude Lyons continues to innovate. Our solutions, now part of The Allendale Group, integrate time-tested principles with modern technology to meet the evolving power demands of today's industries.