Brand Tone

Fashion-conscious, Trendy, Quality-focused, Exclusive/Original, Aspiring/Confident, Direct and Sales-Oriented

Brand Values

• •Style and Quality
• •Customer Satisfaction
• •Originality/Exclusivity
• •Continuous Improvement and Innovation (in fashion)

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document your brand's personality, tone (e.g., trendy, confident, quality-focused, original), core values, approved vocabulary, and 'voice' examples (do's and don'ts).
• •Be Consistent Across All Channels: Whether it's your website product descriptions, TikTok captions, email newsletters, or any future social media, the core tone and messaging should feel cohesive and recognizably 'Woice Company'.
• •As the brand grows and trends evolve, be open to refining your tone, but ensure changes are intentional and well-documented.
• •Focus on creating an emotional connection to the brand.
• •Ensure promises are kept to foster trust.

Social Perception

Due to the limited online footprint and multiple other entities with similar names, social perception is difficult to gauge. Potential brand confusion may arise from other companies named 'Woice' in different sectors.

Copy Examples

• •Founded in 2018 in Apeldoorn, we started as a modern fashion web store with a passion for style and quality.
• •Focus on the latest trends, timeless items, exclusivity, and customer satisfaction.
• •Comfortable fit and premium materials.
• •Be original wear penguin.
• •SUMMER SALE