Brand Tone

Elegant, Artisanal, Confident

Brand Values

• •Elegance
• •Artisanship
• •Confidence
• •Timelessness
• •Sustainability (Emerging Value)

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Elegant, Artisanal, Confident), key messaging pillars, preferred vocabulary (e.g., "handcrafted," "premium," "timeless," "Istanbul"), and words/phrases to avoid (e.g., overly casual slang, generic descriptions).
• •Regular reviews and feedback can help maintain this consistency.
• •Ensure all copywriters and content creators are familiar with the brand voice guide and understand the desired tone.
• •Use a consistent style guide for grammar, punctuation, and formatting to further reinforce the brand's identity.
• •Periodically audit existing content to ensure it aligns with the current brand tone and make necessary adjustments.

Social Perception

Perceived as a brand offering elegant, artisanal products with a confident and timeless aesthetic, potentially with a growing commitment to sustainability.

Copy Examples

• •Experience the timeless elegance of Istanbul, handcrafted for you.
• •Our premium designs, born from a legacy of artisanal skill.
• •Confidently embracing tradition, meticulously crafted for the modern world.
• •Discover the unparalleled quality of our handcrafted pieces, inspired by Istanbul's rich heritage.
• •Elegantly designed, confidently presented: a timeless masterpiece from our Istanbul atelier.