Brand Tone

Enchanting & Playful, Environmentally Conscious & Responsible, Quality-Oriented & Informative, Vibrant & Creative

Brand Values

• •Sustainability/Eco-Friendliness
• •Magic & Joy
• •Creativity & Self-Expression
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., magical, joyful, conscious, vibrant, dazzling), and words to avoid. Share this with anyone creating content.
• •Emphasize Key Values Consistently: Weave in mentions of eco-friendliness, magic, and creativity naturally across all communications – from product descriptions to FAQs and potential social media.
• •Use Evocative and Sensory Language: Words like "shimmer," "dazzle," "sparkle," "enchanting," "vibrant," and "magical" align with the brand name and product. For eco aspects, use "earth-kind," "plant-based," "guilt-free," "sustainable."
• •Maintain a Positive and Uplifting Tone: Glitter is about fun and celebration. The copy should reflect this positivity, even when discussing the serious benefit of being eco-friendly.
• •Be Authentic and Transparent: Especially regarding eco-claims. Clearly explain what makes the glitter eco-friendly (e.g., "made from plant cellulose, our Eco Glitter biodegrades naturally"). This builds trust.

Social Perception

Positive Association with Eco-Consciousness, Appreciation for Sparkle and Fun, Potential Questions on Biodegradability Claims, General Appeal

Copy Examples

• •Headline for Eco Glitter: "Sparkle Responsibly. ✨ Our Eco Glitter Shines Bright, Kind to the Earth."
• •Product Description Snippet: "Unleash your inner magic! Our biodegradable Chunky Eco Glitter adds dazzling dimension to your creations, guilt-free. Made from plant cellulose, it’s as kind to the planet as it is to your sparkle obsession."
• •Social Media Post (if active): "Ready to glow? 🌿 Our new collection of Bio-Glitter Gels has landed! Dive into a world of shimmering, eco-friendly color. What magical looks will you create? #GlitterMagic #EcoSparkle #SustainableShine"
• •Email Subject Line: "Psst... Your Next Sparkle Adventure Starts Here (It's Eco-Friendly!)."
• •About Us Snippet: "At Glitter Magic, we believe in a world that sparkles sustainably. We're passionate about bringing you the most dazzling, high-quality glitters, with a special love for our planet-friendly Eco Glitter range. Let's make the world shine, one biodegradable sparkle at a time!"