Brand Tone

Aspirational yet Accessible, Inspiring and Creative, Helpful and Informative, Friendly and Engaging, Polished and Professional

Brand Values

• •Quality
• •Individuality and Self-Expression
• •Joy and Inspiration
• •Customer Satisfaction
• •Aesthetic Appeal

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the key characteristics of your brand's tone (e.g., "aspirational but inclusive," "witty and informative," "calm and reassuring"). Include examples of do's and don'ts for writing copy. This should be shared with anyone creating content.
• •Focus on "You" (The Customer): Frame your copy around the customer's needs, desires, and aspirations. Use "you" and "your" to make the message personal and relatable. Instead of "We sell beautiful lamps," try "Light up *your* reading nook with *our* elegant lamps."
• •Tell Stories, Don't Just List Features: While features are important, weave them into a narrative that shows how the product benefits the customer or fits into their lifestyle. Connect emotionally. For example, instead of "Durable ceramic mug," try "Sip your morning coffee from this durable ceramic mug, crafted to bring a moment of calm to your busiest days."
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with your visual branding. If your visuals are minimalist and sophisticated, your copy shouldn't be overly casual or cluttered. Consistency across all elements reinforces the brand identity.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still align with your intended brand tone and values. Solicit feedback and be open to making adjustments as your brand evolves or as you learn more about your audience's response.

Social Perception

Visually Appealing, Source for Unique Items, Lifestyle-Oriented, Emerging Brand, Positive but Needing More Social Proof

Copy Examples

• •Headline: Elevate Your Everyday. Discover Unique Finds at Behe Concept. Body: Your home is your story. Let Behe Concept provide the beautiful details that tell it. From statement lighting to cozy textiles, find pieces that spark joy and inspire your daily life. Shop our new collection today! Call to Action: Explore Now & Personalize Your Space
• •Headline: Create a Haven You Love. Body: Imagine a space that perfectly reflects you. At Behe Concept, we curate quality, stylish pieces designed to transform your house into a home you'll cherish. What room are you dreaming of refreshing? Call to Action: Find Your Inspiration
• •Headline: More Than Just Decor. It's a Feeling. Body: Discover the Behe Concept – where unique design meets everyday living. Our carefully selected items are chosen to bring warmth, personality, and a touch of magic to your surroundings. Call to Action: Shop the Feeling
• •Headline: Gift a Moment of Joy. Body: Looking for something special? Our lifestyle and gift collection is filled with unique treasures that delight and inspire. Perfect for them, perfect for you. Call to Action: Discover Unique Gifts
• •Headline: Your Style, Beautifully Expressed. Body: Don't just decorate, *curate*. Behe Concept offers distinctive pieces that help you express your unique taste and create a home that’s authentically yours. Let us help you make your vision a reality. Call to Action: Shop by Style