Brand Tone

Practical, Functional, Welcoming, Caring, Reassuring, Trustworthy, Modern and Stylish (Aspirational)

Brand Values

• •Customer Satisfaction
• •Practicality and Organization
• •Accessibility/Reach
• •Quality and Care
• •Modern Living

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that clearly communicates the benefits and features of the products. Avoid jargon or overly technical terms.
• •Maintain a Welcoming and Helpful Voice: Address the customer directly (using "you" and "your"). Frame product benefits around solving their problems or enhancing their lives (e.g., "transform your house into a cozy and modern home").
• •Emphasize Trust and Reliability: Consistently incorporate trust-building phrases related to secure payment, guarantees, and customer support in relevant touchpoints (product pages, checkout, FAQs).
• •Infuse Warmth and Care: Even when describing functional items, use words that evoke comfort, care, and dedication, as seen in the Mercado Livre example.
• •Ensure Consistency Across Platforms: Whether it's the main website, marketplace listings, or any future social media, the core tone (practical, welcoming, trustworthy, with a hint of modern style) should remain consistent to build a recognizable brand voice.

Social Perception

Marketplace Seller, Provider of Functional Furniture, Emerging Online Retailer

Copy Examples

• •Headline for a Kitchen Shelf: "Maximize Your Kitchen, Minimize the Clutter. Smart shelving solutions by Nambu Móveis – designed for your modern life."
• •About Us Snippet: "At Nambu Móveis, we believe your home should be a haven of comfort and style, without the fuss. That's why we craft practical, beautiful furniture with care, making it easier than ever to create a space you love. Welcome home."
• •Product Description Opening (Microwave Stand): "Tired of a cramped countertop? Our [Product Name] microwave stand is here to help! Thoughtfully designed for modern kitchens, it offers sturdy support and extra space, all with a touch of Nambu Móveis care."
• •Social Media Post (if they had one, promoting a sale): "Your dream kitchen is closer than you think! ✨ Enjoy [Discount]% off all our smart storage solutions this week. Shop Nambu Móveis – quality you can trust, prices you’ll love. #NambuMoveis #HomeOrganization #ModernKitchen #BrazilianHomes"
• •Email Subject Line for Newsletter: "Declutter & Delight: Fresh Ideas for a Cozier Home from Nambu Móveis"