Brand Tone

Enthusiastic & Passionate, Customer-Centric & Appreciative, Direct & Informative, Accessible & Friendly

Brand Values

• •Customization & Personalization
• •Quality
• •Customer Satisfaction
• •Community & Giving Back
• •Value for Money

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer, their creativity, their team, and their unique expression. This reinforces the personalization value.
• •Use Action-Oriented & Enthusiastic Language: Employ verbs and adjectives that convey excitement, passion, and the dynamic nature of sports (e.g., "unleash," "ignite," "dominate," "celebrate," "create," "design").
• •Highlight Key Value Propositions Consistently: Regularly mention customization, quality, community (if referencing the "Better to Give" program or team aspects), and customer satisfaction in varied ways.
• •Maintain Clarity and Simplicity: While enthusiastic, ensure the copy is easy to understand, clearly explains the customization process, and sets accurate expectations for products and services.
• •Incorporate Social Proof & Community: Leverage customer testimonials, user-generated content, and phrases that build a sense of belonging (e.g., "join the team," "fan favorite"). This aligns with their current practice of sharing customer reviews.

Social Perception

Positive, Good Quality for Price, Responsive Customer Service, Trustworthy (for online custom orders), Associated with Team Spirit and Personal Expression

Copy Examples

• •Headline: Your Team. Your Design. Your Jersey. Unleashed. Body: Stop dreaming about the perfect team gear. Create it! At Fcustom, you call the shots – from colors and logos to names and numbers. Get top-quality, personalized jerseys that shout your pride from the stands. Ready to gear up?
• •Headline: Wear Your Passion. Literally. Body: Why blend in when you were born to stand out? Fcustom lets you design unique apparel that’s all YOU. From custom hoodies to one-of-a-kind baseball jerseys, express yourself with gear that’s as original as your game. Plus, every purchase gives back!
• •Headline: The Perfect Gift? It's Custom. It's Fcustom. Body: Looking for a gift that scores big? Design a personalized jersey or tee for the sports fan in your life! Add their name, favorite number, or even an inside joke. Quality craftsmanship they'll love, and a unique touch they'll never forget.
• •Headline: Quality You Can See, Customization You Control. Body: Get the pro look without the pro price tag. Fcustom delivers durable, vibrant custom sports apparel made with attention to detail. Our easy design process puts you in charge. What will you create today?
• •Headline: Join the Fcustom Family & Show Off Your Style! Body: Thousands of fans and teams trust Fcustom for their personalized apparel. Fast shipping, responsive service, and gear that makes a statement. Design yours now and see why our customers rave! #FcustomMade