Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Youthful and Modern, Exciting and Anticipatory.

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Community
• •Discovery and Adventure
• •Quality

Best Practices

• •Emphasize the "Surprise" and "Excitement": Always lead with the core emotional driver of the product. Use words like "thrill," "unleash," "discover," "mystery," and "the moment of truth" to build anticipation.
• •Use Community-Centric Language: Incorporate user-generated content and address the audience directly. Ask questions, run polls, and use phrases like "Join the club" or "What will you get?" to create a sense of belonging.
• •Keep it Energetic and Youthful: Employ a vibrant tone. Use emojis where appropriate (⚽🔥🤯), keep sentences relatively short, and stay active on visually-driven platforms like Instagram and TikTok that cater to a younger demographic.
• •Highlight Authenticity and Trust: Consistently mention that the shirts are "100% official" and "authentic." This reassures customers of the product's quality and value, which is crucial for a mystery product.
• •Focus on the Benefit of Discovery: Frame the product not just as a shirt, but as an experience of discovering new teams, cultures, and corners of the football world. This elevates the brand from a simple retailer to a curator of football culture.

Social Perception

The public perception of FC Surprise is largely positive, viewing the brand as reliable and trustworthy, fun and exciting, a source of good gift ideas, and fostering an engaging community.

Copy Examples

• •Instagram Post (Unboxing Video): The moment of truth! 🤯 Which crest will it be? We NEVER get tired of these reactions! 🔥 Thanks to [customer tag] for sharing their unboxing. Think you can handle the surprise? Grab your own mystery box and see which club you'll rep next. Link in bio! #FCsurprise #MysteryFootballShirt #Unboxing #FootballKit #Surprise
• •TikTok Video (Trending Sound): On-screen text: "When you tell them you got a new football shirt" vs. "When you tell them it's from a mystery box". Caption: The suspense is REAL. 🤫 Get a shirt from anywhere in the world. What club are you hoping for? 👇 #fcsurprise #footballtiktok #mysterybox #jersey #soccer
• •Website Homepage Banner: Your Next Favourite Shirt Is a Surprise. Get an authentic football jersey from a random club across the globe. Exclude the leagues you don't want. The rest is fate. Call-to-Action: Unleash Your Surprise
• •Email Marketing Campaign: Subject: Ready for a new adventure, [Customer Name]? Body: Don't just follow your team, discover a new one! Our mystery boxes are packed with official shirts from clubs you know and clubs you don't. It’s more than a shirt; it’s a story. Find your next story today. Call-to-Action: Get My Mystery Box
• •Promotional Ad Copy: Headline: The Ultimate Gift for Football Fanatics. Body: Tired of the same old gifts? Give the thrill of the unknown! An FC Surprise box delivers an authentic football shirt from a surprise club. It’s the unboxing experience they won't forget. Call-to-Action: Shop Now & Get 15% Off