Brand Tone

Community-Focused, Inspirational, Passionate, Accessible & Inclusive, Ambitious & Developing, Friendly & Engaging

Brand Values

• •Community Connection
• •Player Development
• •Accessibility & Fun
• •Local Pride
• •Inspiration
• •Growth & Ambition

Best Practices

• •Always Emphasize "Monmouth County": Continuously reinforce the local connection. Whether it's in hashtags, body copy, or calls to action, remind the audience that FC Monmouth is *their* local team.
• •Showcase Player and Fan Stories: Share testimonials, short interviews, or "day in the life" content from players (men, women, youth) and dedicated fans. This humanizes the brand and reinforces the "connect and inspire" values.
• •Maintain an Enthusiastic and Passionate Voice: Copy should reflect the excitement of the game and the club's ambition. Use active language and positive framing.
• •Be Inclusive in Language and Imagery: Ensure that content appeals to a broad audience – families, aspiring young players of all genders, and general sports enthusiasts in the community. Highlight both men's and women's team achievements equally.
• •Consistent Hashtag Usage: Utilize core hashtags like #WeAreMonmouth, #FCMonmouth, and #MonmouthCountySoccer across all social media platforms to build brand recognition and a searchable content stream.

Social Perception

FC Monmouth is perceived as a genuine community club deeply rooted in Monmouth County. They are seen as an organization that provides valuable opportunities for local soccer players, both youth and adult, to develop and compete at a high level. The launch of the women's team has likely broadened their appeal and reinforced their commitment to inclusivity and growing the game. Fans and the local community seem to appreciate the club's efforts to engage them, as evidenced by supporter groups and positive media coverage. The club is viewed as a positive force in local sports, aiming to inspire and bring people together.

Copy Examples

• •IT'S GAME DAY! Your Blue & Gold are ready to light up Count Basie Park! Let's hear you, Monmouth County! Bring the passion, bring the noise. Together, #WeAreMonmouth! ⚽️🔥 #FCMonmouth #MonmouthCountySoccer #SupportLocal
• •Inspiring the Next Generation of Monmouth County Stars. Discover FC Monmouth Youth Programs – Where passion for soccer begins and dreams take flight. Learn more and sign up today!
• •More than just a club, we're a community. Proud to represent every corner of Monmouth County. Join us as we connect, entertain, and inspire through the beautiful game. #FCMonmouth #CommunityPride #MonmouthCounty
• •FC Monmouth: Your Hometown Soccer Club. Experience the excitement of semi-pro soccer right here in Monmouth County. Affordable fun for the whole family. Get your tickets now and be part of our story! Visit fcmonmouth.com.
• •At FC Monmouth, we believe in the power of soccer to unite and inspire. From our dedicated players on the pitch to the incredible fans in the stands, and the aspiring youth in our programs – together, we're building more than a team; we're building a legacy for Monmouth County. See how you can get involved this season!