Brand Tone

Professional & Artisan, Customer-Centric & Reassuring, Welcoming & Familial, Informative & Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Comfort & Design
• •Experience
• •Tradition & Innovation
• •Transparency & Trust

Best Practices

• •Use terms like 'handcrafted,' 'artisanal,' 'mastery.'
• •Talk about how the sofas enhance the customer's home life, comfort, and well-being, aligning with the 'LifeRelax' name.
• •Maintain a Warm and Invitational Voice: Use welcoming language, similar to 'welcome to our family,' to make customers feel valued and part of the LifeRelax community.
• •Build confidence and reflects the professional, quality-focused aspect of the brand.
• •Showcase Customer Satisfaction: Regularly feature genuine customer testimonials and stories to reinforce the brand's commitment to its clients and the positive perception of its products.

Social Perception

Positive. Customers praise the quality, comfort, design, and customization options.

Copy Examples

• •Let us help you design your dream.
• •Feel the LifeRelax difference.
• •Our commitment to excellence ensures your peace of mind and a centerpiece you'll love for years to come.
• •Touch the fabrics, test the comfort, and let our experts guide you.
• •Benvenuti nella nostra famiglia di artigiani del comfort! (Welcome to our family of artisans of comfort!)