Brand Tone

Adventurous & Inspiring, Friendly & Approachable, Practical & Solution-Oriented, Enthusiastic & Passionate, Trustworthy & Transparent

Brand Values

• •Freedom & Spontaneity
• •Simplicity & Practicality
• •Sustainability & Eco-consciousness
• •Accessibility & Inclusivity
• •Quality & Durability
• •Community
• •Local Production & "Made in France"

Best Practices

• •Focus on Freedom and Simplicity: Always highlight how Tchao Tchao enables easy, spontaneous, and hassle-free adventures. Use words like "effortless," "quick," "explore," "discover," and "unwind."
• •Emphasize Sustainability and Local Craftsmanship: Weave in the eco-friendly aspects and the "Made in France" quality. Mention sustainable materials and ethical production when relevant.
• •Speak the Language of Adventure: Use inspiring and evocative language that paints a picture of the experiences customers can have (e.g., "breathtaking views," "starry nights," "hidden gems").
• •Maintain a Friendly and Inclusive Voice: Address the audience directly and create a sense of belonging to the Tchao Tchao community. Use "you," "we," and "us" to foster connection.
• •Be Authentic and Passionate: Let the genuine enthusiasm for the product and the lifestyle shine through. Share real customer stories (with permission) and highlight the mission behind the brand.

Social Perception

Innovative & Clever, High Quality & Reliable, Enabler of Adventure, Ethical & Responsible, Excellent Customer Support, Good Value

Copy Examples

• •Headline: Your Weekend Adventure Starts in 5 Minutes. Body: Tired of the same old routine? With a Tchao Tchao kit, your everyday car becomes an escape pod. Pack your bags, install in minutes (no tools needed!), and say "Tchao" to boring weekends. Explore more, live simpler.
• •Headline: Freedom. Reimagined. Locally Crafted. Body: Discover the joy of spontaneous travel with our eco-friendly van conversion kits. Made with love in France from sustainable wood, Tchao Tchao empowers you to explore nature responsibly. Adventure is calling – are you ready?
• •Headline: More Nature, Less Hassle. That's the Tchao Tchao Promise. Body: Dream of waking up to a mountain view or seaside sunrise? Our easy-to-install kits make it possible, transforming your vehicle into a comfy camper in just 5 minutes. Quality materials, smart design, and a passion for the open road.
• •Headline: Join the Tchao Tchao Tribe: 1,500+ Adventurers and Counting! Body: It’s more than a kit; it’s a community. Share stories, discover new spots, and embrace the freedom of the open road with fellow Tchao Tchao explorers. Simple, sustainable, and ready for anything. What will your story be?
• •Headline: Small Footprint, Big Adventures. Body: Travel light, travel far. Our removable van kits are designed for minimalists who crave maximum experience. Sustainably made and built to last, they’re your ticket to eco-conscious exploration without compromise.