Brand Tone

Innovative & Tech-Focused, Confident & Reassuring, Problem/Solution Oriented, Benefit-Driven & Aspirational

Brand Values

• •Innovation
• •Effectiveness & Results
• •Ease of Use & Convenience
• •Safety & Gentle Care
• •Quality

Best Practices

• •Focus on Benefits, Support with Features: Always lead with how the product improves the customer's life (e.g., "achieve a brighter smile effortlessly") and then explain how the features (e.g., "ultrasonic tech," "LED light") deliver that benefit.
• •Use "You-Focused" Language: Address the customer directly (e.g., "Brighten *Your* Smile," "Let the brush do all the work while *you* multitask").
• •Maintain a consistent tone across all platforms and marketing materials to build brand recognition and trust.
• •Incorporate visual elements that complement the brand's tone, such as bright and clean imagery.
• •Actively monitor and respond to customer feedback to maintain a positive brand perception.

Social Perception

The brand is perceived as innovative, effective, and focused on providing convenient and safe teeth whitening solutions. It aims to build confidence and trust through advanced technology and customer satisfaction.

Copy Examples

• •Brighten Your Smile, Effortlessly.
• •Deep Clean in Just 30 Seconds.
• •Built-In Whitening LED Light.
• •Safe, non-invasive brightening.
• •Removes plaque, food buildup, and bacteria even in the hardest-to-reach areas.