Brand Tone

Empathetic, Aspirational, and Appreciative

Brand Values

• •Empowerment
• •Quality & Durability
• •Purpose & Passion
• •Accessibility & Everyday Elegance
• •Individuality

Best Practices

• •Always Lead with Empowerment: Frame product benefits around how they make the customer feel (e.g., confident, special, beautiful) rather than just technical features.
• •Speak Your Customer's Language (Literally and Figuratively): Continue the effective use of both English and Spanish if it reflects your target audience. Maintain a warm, approachable, and slightly aspirational vocabulary.
• •Tell Stories, Don't Just Sell Products: Weave the brand's origin, purpose, and passion into descriptions and posts. Share how each piece is designed with the customer in mind.
• •Highlight Quality with Purpose: When mentioning materials and durability (stainless steel, 18K gold-plated, water-resistant), connect these features back to the customer's everyday life and the value of long-lasting, effortless style.
• •Foster a Community of Appreciation: Regularly feature customer testimonials and engage with comments in a warm and grateful manner. Make customers feel seen and valued, reinforcing the personal connection the brand aims for.

Social Perception

Positive

Copy Examples

• •Instagram Post (Image: Close-up of a necklace on a smiling woman): More than just a necklace, it's a little reminder of your own unique sparkle. Shine on, beautifully. ✨ #DolcheJewelry #EverydayElegance #YouAreSpecial
• •Facebook Ad (Carousel showing different earring styles): Designed to move with you, from your busiest days to your most cherished moments. Our hypoallergenic, 18K gold-plated earrings are made to last, just like your brilliant spirit. Which pair tells your story? #DolcheStyle #QualityYouCanFeel #EmpoweredByDolche
• •Website Product Description (for a bracelet): Adorn your wrist with a touch of effortless grace. This 18K gold-plated bracelet isn't just an accessory; it's a whisper of confidence, a companion for your daily journey. Crafted for comfort and designed to endure, because you deserve beauty that lasts. #MyDolcheMoment #DurableBeauty
• •Email Newsletter Subject Line: A Little Something to Make You Sparkle (Inside and Out!) Body Snippet: At Dolché, we believe every piece of jewelry should feel like it was made just for you – a small treasure to celebrate the wonderful person you are. Thank you for letting us be a part of your shine. [Link to New Arrivals]
• •"About Us" Page Snippet (Revision/Addition): Dolché was dreamed up from a place of love – a desire to create beautiful, lasting pieces that not only adorn but also uplift. We see the strength and beauty in every individual, and our jewelry is our way of celebrating you. Thank you for choosing us to be a part of your story. Your journey inspires us every day. #OurStoryYourShine #DolcheValues