Brand Tone

Professional, Reliable, Supportive, Customer-Centric, Quality-Driven, Confident, Creative, Inspiring, Informative, Helpful

Brand Values

• •Quality
• •Customer Satisfaction
• •Affordability/Value
• •Customization
• •Speed & Efficiency
• •Sustainability
• •Partnership
• •Made in the USA & Veteran Owned

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Supportive, Quality-Driven, Creative, Informative) with examples of "do's and don'ts" for language, style, and specific keywords. This ensures anyone writing copy understands the desired voice.
• •Prioritize "Quality" and "Customization" in Messaging: Consistently weave in terms that reflect these core values. Use descriptive adjectives that convey premium feel and the bespoke nature of the products (e.g., "finely woven," "expertly crafted," "tailored to your brand").
• •Maintain a Helpful and Supportive Stance: Especially in customer interactions, FAQs, and informational content. Frame copy around solving customer problems or helping them achieve their branding goals (e.g., "Let us help you choose the perfect label," "We're here to bring your vision to life").
• •Showcase, Don't Just Tell, with Visuals and Testimonials: Pair professional and inspiring copy with high-quality images of the labels in use, as currently done effectively on Instagram. Integrate customer testimonials that reinforce the brand values of quality and service.
• •Adapt Tone Slightly by Platform, but Keep Core Values Consistent: While LinkedIn may be more formal and Instagram more visually creative, the underlying message of quality, reliability, and customer support should remain consistent. Ensure all communications reflect a commitment to empowering fashion brands.

Social Perception

Positive for Product Quality & Service, Seen as a Reliable Supplier, Potentially Confused Due to Name, Trusted by Small to Large Brands, Eco-Conscious (for those seeking it)

Copy Examples

• •Headline: Elevate Your Brand with Every Stitch. Body: At FCD Labels, we craft premium custom labels that speak volumes about your quality. From intricate woven designs to durable hang tags, empower your fashion line with branding that lasts. Low minimums, fast turnaround. Discover the FCD difference.
• •Headline: Your Vision, Beautifully Labeled. Body: Bring your brand identity to life with FCD Labels. Our expert team is dedicated to providing you with stunning, custom apparel labels that capture your unique style. Exceptional quality, outstanding service, and eco-friendly options available. Let's create something amazing together.
• •Headline: More Than Just a Label – It's Your Signature. Body: FCD Labels delivers the finest custom clothing labels, designed to make your brand unforgettable. We partner with fashion creators of all sizes, offering premium materials, competitive pricing, and the reliability you need. What will your label say?
• •Headline: Quality Labels. Seamless Process. Happy Brands. Body: Experience the ease of ordering custom apparel labels with FCD Labels. We combine top-tier craftsmanship with dedicated support to ensure your branding needs are met, beautifully and efficiently. Get your free quote today and see why brands trust FCD.
• •Headline: Sustainable Style Starts Here. Body: Choose FCD Labels for eco-friendly custom apparel labels that don’t compromise on quality or design. Our recycled and sustainable options help your brand make a positive impact. Beautiful labels, responsibly made.